Happy Friday! Read your Daily PR Brief - December 17, 2021

Read some of today's best PR and Comms industry news clips:
The value of PR has never been more clear (PR Daily - December 15, 2021)
Establishing Trust And Safety In Online Communities (Forbes - December 17, 2021)
Say it loud: PR is an impact business (PR Week Global - December 16, 2021)
Sports Fans Give Atlanta a Pass on 'Braves' (O'Dwyer's - December 16, 2021)
In 2022, Resolve to Improve Your Writing (PRNEWS - December 14, 2021)
When crisis PR goes wrong: Alec Baldwin's misguided response (Agility PR Solutions - December 17, 2021)
Looking after your mental health at Christmas (Influence (UK) - December 14, 2021)
A Day in The Life of Hybrid Working: Christmas Edition (Neo PR - December 15, 2021)
Resolve to Beat Burnout in 2022 (Tribe, Inc. - December 16, 2021)
4 reasons why marketing/PR monitoring and reporting is essential (Agility PR Solutions - December 17, 2021)
What's in store for remote work in 2022 (PR Daily - December 16, 2021)
Summary Section:
The value of PR has never been more clear
By Kelsey Raymond
PR Daily - December 15, 2021
Here’s how you can use modern technology to show the impact of your efforts to build awareness and drive business outcomes.
Establishing Trust And Safety In Online Communities
By Kim Plyler, CEO of SahlComm, Inc
Forbes - December 17, 2021
Online communities are growing at a fast pace. You and your company may already be using online communities or are considering starting one. To stand out in a sea of information overload, there are a few things you need to keep in mind when creating a process to ensure your online community is safe.
Say it loud: PR is an impact business
By Steve Barrett
PR Week Global - December 16, 2021
As we call it a wrap on a difficult 2021, let's be proud of the PR industry's achievements this year and push back against lazy stereotypes about it.
Sports Fans Give Atlanta a Pass on 'Braves'
By Steve Barnes
O'Dwyer's - December 16, 2021
While many sports fans say the Cleveland Indians were right to get rid of their old name, they aren't nearly so willing to see the 2021 World Series-winning Atlanta Braves make the same decision.
In 2022, Resolve to Improve Your Writing
By Luka Ladan and Seth Arenstein
PRNEWS - December 14, 2021
Making resolutions is a New Year's tradition. For PR pros, resolving to improve one's writing is a useful objective. Here's how.
When crisis PR goes wrong: Alec Baldwin's misguided response
By Ronn Torossian
Agility PR Solutions - December 17, 2021
Recently, Alec Baldwin sat down for an interview with George Stephanopoulos regarding the fatal shooting of cinematographer Halyna Hutchins on the set of his film “Rust”.
Looking after your mental health at Christmas
By Rachel Miller
Influence (UK) - December 14, 2021
Christmas may be something you look forward to, or it may be a time of year you find a bit tough. What the festive period brings is individual to each of us.
A Day in The Life of Hybrid Working: Christmas Edition
By Hannah Braybrooke
Neo PR - December 15, 2021
Hybrid working around this time of year means you get the best of both worlds. We get to enjoy festivities at home and in the office.
Resolve to Beat Burnout in 2022
By Tim Brewer
Tribe, Inc. - December 16, 2021
For most employees, the end of the year is an especially busy time, with many working longer hours to get things done before the holidays. That means that the coldest time of year is the time when burnout is the most likely.
4 reasons why marketing/PR monitoring and reporting is essential
By Steve Conway
Agility PR Solutions - December 17, 2021
Once seen as the budget you couldn't count or measure and the return on investment that you wouldn't realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on.
What's in store for remote work in 2022
By Robby Brumberg
PR Daily - December 16, 2021
A roundup of recent research distills 2021’s big workplace trends—and crystallizes the benefits of offering flexible arrangements to employees.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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