Good holidays! Here's your last Daily PR Brief 0f 2021 - December 23, 2021

Read some of today's best PR and Comms industry news clips:
*** The Daily PR Brief will resume after the holidays on 1/3/22! ***
Why finding your niche is crucial for PR pros (PR Daily - December 23, 2021)
The Rise Of Digital Influencer Marketing And The Importance Of Intuition (Forbes - December 22, 2021)
Hugo Boss Gets Fierce on Sourcing (O'Dwyer's - December 23, 2021)
Listening: A Major Failure in U.S. Organizations (Institute for Public Relations - December 22, 2021)
4 reasons why PR and HR need to work together (Agility PR Solutions - December 23, 2021)
3 PR Tips for Securing Coverage During The Holidays (BLND Public Relations - December 23, 2021)
12 Days of Christmas: PR Edition (Crenshaw Communications - December 23, 2021)
The Best Social Media Tips For Your Nonprofit (Three Girls Media - December 22, 2021)
The Top 21 Social Media Monitoring Tools for 2022 (Meltwater - June 7, 2021)
Why Thought Leadership Matters In Healthcare (Alyssa Ditroia - December 22, 2021)
7 PR Growth Strategy Tips for Startups in 2022 (Entrepreneur - December 23, 2021)
Summary Section:
Why finding your niche is crucial for PR pros
By Doyle Albee
PR Daily - December 23, 2021
You might be able to tell any story—but there are only some stories where your natural curiosity will drive greater accomplishments.
The Rise Of Digital Influencer Marketing And The Importance Of Intuition
By Lion Shirdan
Forbes - December 22, 2021
The influencer marketing movement has fundamentally altered how brands sell to and connect with consumers.
Hugo Boss Gets Fierce on Sourcing
By Kevin McCauley
O'Dwyer's - December 23, 2021
Fierce Government Relations has picked up German luxury fashion brand Hugo Boss for DC work on international sourcing and supply chain matters.
Listening: A Major Failure in U.S. Organizations
By Marlene S. Neill and Shannon Bowen
Institute for Public Relations - December 22, 2021
Listening to employees is critical for a myriad of reasons including employee retention, motivation, inclusion, and commitment. A new study examined the state of listening in U.S. organizations and found several areas in need of improvement.
4 reasons why PR and HR need to work together
By Jamison Hutton
Agility PR Solutions - December 23, 2021
It is commonplace in your business for departments to come together to work towards a common goal. Two of these groups that frequently collaborate are public relations and human resources.
3 PR Tips for Securing Coverage During The Holidays
BLND Public Relations - December 23, 2021
The holidays can be a stressful time for PR agencies. Here’s 3 of our favorite tips for ramping up press coverage in December.
12 Days of Christmas: PR Edition
By Colleen O'Connor
Crenshaw Communications - December 23, 2021
PR people are considered masters of spin and creativity. What better way to enjoy the holiday than with our own spin on a classic holiday song? Please enjoy "The 12 Days of Christmas: PR Edition."
The Best Social Media Tips For Your Nonprofit
By Erika Montgomery
Three Girls Media - December 22, 2021
Nonprofits can help get the word out about their cause by posting on social media platforms. Read more for social media tips for nonprofits.
The Top 21 Social Media Monitoring Tools for 2022
By Wesley Mathew
Meltwater - June 7, 2021
Social monitoring platforms are a PR and marketing must. In this post, we explore the top 21 social media monitoring tools for 2022.
Why Thought Leadership Matters In Healthcare
By Jack O'Brien
Alyssa Ditroia - December 22, 2021
Thought leadership is not just a pie-in-the-sky buzzword for executives in healthcare; it's a useful strategy to expand brand awareness.
7 PR Growth Strategy Tips for Startups in 2022
By Sim Aulakh
Entrepreneur - December 23, 2021
Some new-year and new-business strategies for playing the PR game and winning.
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