Please enjoy your Tuesday Daily PR Brief - January 4, 2022
Read some of today's best PR and Comms industry news clips:
2 ways for media relations pros to stand out in 2022 (PR Daily - January 3, 2022)
In A Time Of Turnover, Invest In People (Forbes - January 4, 2022)
PR Rebounded in ’21 From Chaos of Pandemic ’20 (O'Dwyer's - December 30, 2021)
Antonio Brown's Buccaneers Release Triggers Employer Communications Dilemma (PRNEWS - January 3, 2022)
The Top-8 Writing Tips for 2022 (PRSay - January 3, 2022)
Why Communicators Must (Finally) Embrace the PESO Model (Spin Sucks - January 4, 2022)
Podcast predictions for 2022 (PRmoment (UK) - January 4, 2022)
7 tips for PR managers to get the most—and the best—from interns (Agility PR Solutions - January 4, 2022)
How To Become A Memorable Storyteller In Ten Steps (Three Girls Media - January 3, 2022)
2021 M&A Review: Seven Trends As Independents Drive Increased Activity (PRovoke Media - January 4, 2022)
Summary Section:
2 ways for media relations pros to stand out in 2022
By Luka Ladan, President and CEO of Zenica Public Relations
PR Daily - January 3, 2022
To find the ear of busy gatekeepers, quality will matter much more than quantity. Whether you’re new to public relations or a 20-year veteran, pitching media contacts can be a tall task.
In A Time Of Turnover, Invest In People
By Philip A. Nardone, President & CEO of PAN Communications
Forbes - January 4, 2022
Well into my third decade of running an integrated marketing and PR firm, I've seen plenty of employment cycles. There's always been a healthy competition for talent, as there should be. Our people are our business, and as an industry, we embrace the challenge of finding the best team members to provide the best possible service for our clients.
PR Rebounded in ’21 From Chaos of Pandemic ’20
By Kevin McCauley
O'Dwyer's - December 30, 2021
The public relations business rebounded in 2021 from the chaos of pandemic 2020, which triggered a massive restructuring of the communications sector.
Antonio Brown's Buccaneers Release Triggers Employer Communications Dilemma
By Sophie Maerowitz
PRNEWS - January 3, 2022
Buccaneers head coach Bruce Arians' and player Antonio Brown's narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022.
The Top-8 Writing Tips for 2022
By Ann Wylie
PRSay - January 3, 2022
Happy New Year! As we say farewell to 2021, let's resolve to use these writing best practices in 2022.
Why Communicators Must (Finally) Embrace the PESO Model
By Gini Dietrich
Spin Sucks - January 4, 2022
The PESO Model—paid, earned, owned, and shared media—serves as an integration tool for communicators. Here is how you use it, what to measure, and more.
Podcast predictions for 2022
By Andy Maxwell
PRmoment (UK) - January 4, 2022
It's no surprise that the podcast distribution platform Audioboom has seen its share price surge over 330% since the start of the year.
7 tips for PR managers to get the most—and the best—from interns
By Kevin Gardner
Agility PR Solutions - January 4, 2022
There can be a lot of benefits to hiring interns at your PR firm. Not only can it help you to find future employees that can be great assets to your company, but it can also be a good way to help those just starting out on their career paths find their passions and learn what they excel at.
How To Become A Memorable Storyteller In Ten Steps
By Naomi Schapiro
Three Girls Media - January 3, 2022
Storytelling is an essential part of your marketing strategy. Keep reading to learn how to become a memorable storyteller in ten simple steps.
2021 M&A Review: Seven Trends As Independents Drive Increased Activity
By Paul Holmes
PRovoke Media - January 4, 2022
Our analysis identifies seven interesting trends in the expanding public relations agency acquisition activity for 2021.
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