Peruse Friday's Daily PR Brief - January 7, 2022
Read some of today's best PR and Comms industry news clips:
The PR Winners And Losers Of 2021 (Crenshaw Communications - January 6, 2022)
Five Lessons In Crisis Communications (Forbes - January 7, 2022)
PR's Top Pros Talk: Gini Dietrich (O'Dwyer's - January 6, 2022) [VIDEO]
5 website issues that hurt your brand reputation online (PR Daily - January 7, 2022)
AMA: What Is the Best Way for Businesses to Approach COVID? (Spin Sucks - January 7, 2022)
The increasing polarisation of society and its implications for communicators (PRmoment (UK) - January 6, 2022) [PODCAST]
5 tips for mixing business & politics: The PR strategy you need to be cautious of (Agility PR Solutions - January 7, 2022)
2022 Forecast: 12 PR Trends We'd Like To See (PRovoke Media - January 7, 2022)
Why Beauty PR is more Essential than Ever (Everything PR News - January 6, 2022)
Summary Section:
The PR Winners And Losers Of 2021
By Dorothy Crenshaw
Crenshaw Communications - January 6, 2022
It's only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. But before we let them fade into the rear-view mirror, I couldn't resist one last list about 2021. Here are my nominees for the PR Winners and Losers of the year.
Five Lessons In Crisis Communications
By Ken Nahigian
Forbes - January 7, 2022
As we reflect on how communications were handled in the current crisis and others, communicators in the public and private sectors should consider the following five lessons.
PR's Top Pros Talk: Gini Dietrich [VIDEO]
By Steve Barnes
O'Dwyer's - January 6, 2022
Gini Dietrich, the force behind both the marketing blog Spin Sucks and the agency Arment Dietrich, tells Doug Simon that one of the central aims for communicators in today's market is the push to get a seat at the table when it comes to decision-making.
5 website issues that hurt your brand reputation online
By Lucas Miller
PR Daily - January 7, 2022
Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.
AMA: What Is the Best Way for Businesses to Approach COVID?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 7, 2022
On this week's Spin Sucks AMA, Gini Dietrich talks about how to remove the bias from the COVID convos and treat it like you would any other crisis.
The increasing polarisation of society and its implications for communicators [PODCAST]
By Ben Smith
PRmoment (UK) - January 6, 2022
It's a weighty topic this week - on the show we're going to be looking at some new research from Golin called The Polarisation Index.
5 tips for mixing business & politics: The PR strategy you need to be cautious of
By James Daniels
Agility PR Solutions - January 7, 2022
Previously, entrepreneurs were advised by PR to avoid mixing politics and business, but this is nearly impossible to do in today's day and age.
2022 Forecast: 12 PR Trends We'd Like To See
PRovoke Media - January 7, 2022
Industry leaders, along with PRovoke Media editors, weigh in on the trends they would like to see as the PR industry navigates the third year of the global pandemic.
Why Beauty PR is more Essential than Ever
Everything PR News - January 6, 2022
Beauty PR has never been more important for beauty brands. The industry has changed considerably in recent years, and the beauty press is often the first place that consumers turn to for honest product reviews and the latest news about new products and trends.
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