Good Monday! Read today's Daily PR Brief - January 10, 2022

Read some of today's best PR and Comms industry news clips:
13 Clever Ways To Communicate Corporate Values To External Audiences (Forbes - January 7, 2022)
Becoming Crisis-Ready for the Press (O'Dwyer's - January 10, 2022)
Visible's CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022 (PR Daily - January 10, 2022)
From Boring to Buzzworthy: Tips for Your Webinar Program (Institute for Public Relations - January 10, 2022)
What Is the Key to PR Business Success? (Spin Sucks - January 10, 2022)
Twelve predictions for why 2022 will be a great year in PR (PRmoment (UK) - January 6, 2022)
2021 in review: PR lessons learned from a terrible year (Agility PR Solutions - January 10, 2022)
How PR Agencies Can Use Paid Media to Scale in 2022 (CommPro (UK) - January 8, 2022)
Global Comms Head John Pinette Exits Facebook Parent Meta (PRovoke Media - January 10, 2022)
Dressing for Your PR Media Appearance (Culpwrit - January 9, 2022)
Summary Section:
13 Clever Ways To Communicate Corporate Values To External Audiences
By Forbes Communications Council
Forbes - January 7, 2022
While there are many memorable ways for corporations to communicate their values outside of the organization, some are more useful than others.
Becoming Crisis-Ready for the Press
By Drew Levinson
O'Dwyer's - January 10, 2022
There's no way to predict when a crisis will happen, but your company must be ready to handle one when it occurs, especially when it comes to communicating with the media.
Visible's CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022
By Ted Kitterman
PR Daily - January 10, 2022
The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.
From Boring to Buzzworthy: Tips for Your Webinar Program
By Olivia Kresic
Institute for Public Relations - January 10, 2022
The bar for webinars has been raised. A standard slide deck and a single, off-camera presenter no longer cut it. Now marketers must create moments that set their webinars apart and drive deeper audience engagement and participation.
What Is the Key to PR Business Success?
By Roger Darnell
Spin Sucks - January 10, 2022
In this post, Roger Darnell discusses his career trajectory as a PR professional and outlines the key tenets of a successful PR business.
Twelve predictions for why 2022 will be a great year in PR
By Daney Parker
PRmoment (UK) - January 6, 2022
The last two years have not been easy, but PR is always full of optimism, plus it has the power to change the world and make it a better place. That is why our PR pundits are full of positive predictions for a more prosperous, happier and more diverse industry.
2021 in review: PR lessons learned from a terrible year
By Arthur Solomon
Agility PR Solutions - January 10, 2022
The year 2021 has provided some important lessons for PR practitioners. Unfortunately, all of them are the result of sad events. In the order of the most recent, as of December 15, here are several that I consider provide PR lessons that relate to our business.
How PR Agencies Can Use Paid Media to Scale in 2022
By commpro
CommPro (UK) - January 8, 2022
If you want to scale your PR agency in today's digital-first world, it may be time to consider incorporating paid media into your agency's digital marketing strategy. Here are a few steps growth-minded PR agencies need to take when exploring paid media.
Global Comms Head John Pinette Exits Facebook Parent Meta
By Diana Marszalek
PRovoke Media - January 10, 2022
John Pinette, who joined Facebook as VP of global communications in 2019, has stepped down from his role at parent company Meta.
Dressing for Your PR Media Appearance
By Luke Smith
Culpwrit - January 9, 2022
Did you think when you started your public relations education or career that you’d be the one in front of the camera or microphone? Probably not. However, when you work in PR, you often become the face and/or voice of what or who you’re representing.
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