Peruse Tuesday's Daily PR Brief - January 11, 2022
Read some of today's best PR and Comms industry news clips:
16 Clichés Communication Pros Should Strike From Their Copy (Forbes - January 10, 2022)
Fighting Hate and Bias on Campus (O'Dwyer's - January 11, 2022)
3 metrics you need to prove PR's ROI in 2022 (PR Daily - January 11, 2022)
Crisis Prep and Reputation Don't Count, or Do They? (PRNEWS - January 11, 2022)
Consider These 2022 Trends for Business Podcasts (Spin Sucks - January 11, 2022)
To Craft Better Media Pitches, Offer Value to Reporters (PRSay - January 11, 2022)
The quest to achieve data-driven leadership: Where we are in 2022 with data and AI initiatives (Agility PR Solutions - January 11, 2022)
The Big TV Sports Story Of 2022 Will Emerge From NBCUniversal's Coverage Of The Beijing Winter Olympic Games (Which Will Also Provide A Big Lesson for PR People) (CommPro (UK) - January 11, 2022)
PE Firm Buys 3 PR Tech Vendors and Combines Them into One (Sword and the Script - January 11, 2022)
Writing For Journalism And Writing For PR: How They Differ (Crenshaw Communications - January 11, 2022)
Spokesperson shows there's no riddle to giving a good media interview (Media First (UK) - January 11, 2022)
Summary Section:
16 Clichés Communication Pros Should Strike From Their Copy
By Forbes Communications Council
Forbes - January 10, 2022
While some turns of phrase may have been useful at a certain point in time, it’s important to recognize when they begin to do more harm than good, hindering clear communications.
Fighting Hate and Bias on Campus
By David Ball
O'Dwyer's - January 11, 2022
Frequent news accounts of hate crimes and bias incidents on college campuses serve as a reminder that we still have a long way to go to achieve equity in higher education. The halls of academia aren't necessarily any more equitable or inclusive than any other community.
3 metrics you need to prove PR's ROI in 2022
By Joy Knowles
PR Daily - January 11, 2022
Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.
Crisis Prep and Reputation Don't Count, or Do They?
By Seth Arenstein
PRNEWS - January 11, 2022
In the long run, do crisis prep and reputation mean anything? 2022 may provide early answers.
Consider These 2022 Trends for Business Podcasts
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 11, 2022
There are lots of reasons to start a podcast—or to keep one going, but this report is really specific to the pros for most business podcasts.
To Craft Better Media Pitches, Offer Value to Reporters
By Ryan Smith
PRSay - January 11, 2022
Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer.
The quest to achieve data-driven leadership: Where we are in 2022 with data and AI initiatives
By Richard Carufel
Agility PR Solutions - January 11, 2022
As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations.
The Big TV Sports Story Of 2022 Will Emerge From NBCUniversal's Coverage Of The Beijing Winter Olympic Games (Which Will Also Provide A Big Lesson for PR People)
By Arthur Solomon
CommPro (UK) - January 11, 2022
What is emerging as the big sports news story of this year will not be known until after the Winter Olympics in Beijing, China, which NBCUniversal will be televising on various platforms beginning February 3, although the official dates for the games are February 4-20.
PE Firm Buys 3 PR Tech Vendors and Combines Them into One
By Frank Strong
Sword and the Script - January 11, 2022
A new powerhouse to shake up the all-in-one market? Time will show us if deeds match the narrative. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology.
Writing For Journalism And Writing For PR: How They Differ
By Jordan Farbowitz
Crenshaw Communications - January 11, 2022
Journalists and PR work very closely together and spend most their time writing but, how is writing for PR different?
Spokesperson shows there's no riddle to giving a good media interview
By Adam Fisher
Media First (UK) - January 11, 2022
Have you played Wordle yet? If you haven't, you've probably noticed some of your friends posting cryptic grids of different coloured squares on social media and either lamenting or boasting about their vocabulary skills. And, judging by how the game is attracting new players, it won't be long before you join the craze.
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