Please enjoy your Wednesday Daily PR Brief - January 12, 2022
Read some of today's best PR and Comms industry news clips:
What Bad Apologies Might Say About PR People (O'Dwyer's - January 11, 2022)
How To Motivate A Hybrid Agency Workforce In 2022 (Forbes - January 11, 2022)
Good Communication Flow: The 'Heart' Of Pandemic Business Strategies (Forbes - January 11, 2022)
Marketing and comms pros need to get "Into Tech" (PR Daily - January 11, 2022)
Can Corporate Reputation Withstand the Beijing Olympics? (PRNEWS - January 12, 2022)
What PRs need to know about data journalism (PRmoment (UK) - January 12, 2022)
Trends in personal branding: When brand aligns with values, most Americans will spend more (Agility PR Solutions - January 12, 2022)
Mastering the PPR – Punchy Press Release (Neo PR (UK) - January 12, 2022)
How to Make the Most of Instagram Stories (Mention - January 12, 2022)
The Best PR Wins & Sins of 2021 (InsideOut Public Relations (Australia) - January 12, 2022)
Summary Section:
What Bad Apologies Might Say About PR People
By Paul Oestreicher
O'Dwyer's - January 11, 2022
Here a few ways in which even a well-intentioned apology overseen by a well-intentioned PR pro can go off the rails.
How To Motivate A Hybrid Agency Workforce In 2022
Forbes - January 11, 2022
Although the hybrid model work can be seen as encompassing the “best of both worlds” for employees, building a company culture with this kind of team can pose challenges for agency leaders.
Good Communication Flow: The 'Heart' Of Pandemic Business Strategies
By Jaime LaMontagne, Vice President Global Marketing Strategy, Medtronic Cardiac Rhythm Management
Forbes - January 11, 2022
I’ve learned lessons from my experiences in the remote monitoring space that could offer relevant insights for many industries as we navigate this changing landscape.
Marketing and comms pros need to get "Into Tech"
By Heather Kernahan
PR Daily - January 11, 2022
Hello, marketing and comms talent…tech needs you. Even—and especially—if you’ve never worked in the tech industry before.
Can Corporate Reputation Withstand the Beijing Olympics?
By Arthur Solomon
PRNEWS - January 12, 2022
All that glitters is not gold. The Beijing Olympics may damage reputations of companies associated with the games.
What PRs need to know about data journalism
By Laura Morelli, Head of Media for Semrush
PRmoment (UK) - January 12, 2022
More people are working in journalism in Britain than at any point since 2010. With the pandemic accelerating the evolution of media and journalists into new digital platforms to maintain audience reach and stay ahead of other breaking news platforms, there are now an estimated 12,000 more journalists than PRs in the United Kingdom.
Trends in personal branding: When brand aligns with values, most Americans will spend more
By Richard Carufel
Agility PR Solutions - January 12, 2022
Personal branding is more than just a social media personality contest. But personal branding's economic influence on Americans isn't just for younger adults, according to new research from personal brand strategy firm Brand Builders Group.
Mastering the PPR – Punchy Press Release
By Kellie Sadler
Neo PR (UK) - January 12, 2022
There are ways to make a press release punchy for the reader by embedding three key tactics.
How to Make the Most of Instagram Stories
By Denise Langenegger
Mention - January 12, 2022
Learn how to make the most out of your content on Instagram Stories, it’s time to get posting! Use these tips to guide you.
The Best PR Wins & Sins of 2021
By Nicole Reaney
InsideOut Public Relations (Australia) - January 12, 2022
As many of us looked to put 2020 behind us, 2021 posed further turmoil to daily lives. Despite the pandemic some people managed to win us over while others caused a stir in their big PR sins.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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