Hello! Your Thursday Daily PR Brief is here - January 13, 2022

Read some of today's best PR and Comms industry news clips:
PR: In The Name Of Pride And Professionalism (Forbes - January 13, 2022)
15 Leadership Strategies To Ensure Clear Internal Communications (Forbes - January 13, 2022)
Crisis Communications in a Social Justice World (O'Dwyer's - January 13, 2022)
PR missteps accelerated the downfall of Elizabeth Holmes (PR Daily - January 12, 2022)
Latest report: How are brands using Instagram? (PRmoment (UK) - January 12, 2022)
Employer branding on social media: 6 surefire strategies (Agility PR Solutions - January 13, 2022)
Five ways communications professionals can support their transgender colleagues when they come out in the workplace (Influence (UK) - January 13, 2022)
9 Powerful PR Tools for 2022 (Culpwrit - January 13, 2022)
'Keep warm' advice lands energy firm in hot water - but boss shows how leaders should manage mistakes (Media First (UK) - January 13, 2022)
5 Things You Should Know About Public Relations for Blockchain Projects (Entrepreneur - January 13, 2022)
Summary Section:
PR: In The Name Of Pride And Professionalism
By Kirsty Leighton
Forbes - January 13, 2022
If the industry is to reclaim its reputation, I believe some fundamentals have got to change.
15 Leadership Strategies To Ensure Clear Internal Communications
By Forbes Communications Council
Forbes - January 13, 2022
It can be challenging to communicate clearly with each team member, especially if you’re working remotely. As a leader, though, it’s up to you to meet each person’s needs while clearly communicating what you expect from them.
Crisis Communications in a Social Justice World
By Hal Dash
O'Dwyer's - January 13, 2022
PR pros should add new tools to their communications arsenals in an effort to assess and plan for what is amounting to a widespread breakdown of trust in our major institutions.
PR missteps accelerated the downfall of Elizabeth Holmes
By Aaron W. Gordon
PR Daily - January 12, 2022
In analyzing the final chapter of Theranos founder Elizabeth Holmes' career, it's tempting to attribute the entrepreneur's dramatic downfall to greed and hubris. But a series of fatal errors in Holmes' approach to corporate communications is also to blame.
Latest report: How are brands using Instagram?
PRmoment (UK) - January 12, 2022
Communication agency Battenhall's Instagram Brands 100 report reveals a surprising trend: social media and screen use surged in 2021 (+10% YoY), and we are now consuming record levels of social media content. Brands have responded by creating more video and audio content than ever before.
Employer branding on social media: 6 surefire strategies
By Janki Sharma
Agility PR Solutions - January 13, 2022
The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it's projected that human talent shortage will reach 85 million people by 2030.
Five ways communications professionals can support their transgender colleagues when they come out in the workplace
By Aby Hawker
Influence (UK) - January 13, 2022
As trans and non-binary people become increasingly visible and the language surrounding them enters the mainstream, more and more people are feeling comfortable enough to transition. With one percent of the population identifying as trans, there is a good chance that one of your colleagues may embark on the process at work.
9 Powerful PR Tools for 2022
By Gajendra Singh Rathore
Culpwrit - January 13, 2022
Regardless of the industry, digital tools can make things easy and time efficient. In this blog post, you’ll read about some digital tools that might come in handy in your PR work during the new year.
'Keep warm' advice lands energy firm in hot water - but boss shows how leaders should manage mistakes
By Adam Fisher
Media First (UK) - January 13, 2022
Energy prices are soaring, and many face a cost-of-living crisis. So, advice on staying warm without cranking the heating up could have been useful. The advice issued by OVO Energy to its SSE customers, however, was neither helpful nor meaningful.
5 Things You Should Know About Public Relations for Blockchain Projects
By Regina Sadykova
Entrepreneur - January 13, 2022
The massive rise of blockchain technology has given rise to multiple industries that have the tech at the core of their operating principles, including blockchain PR.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.