Check out Friday's Daily PR Brief - January 14, 2022

Read some of today's best PR and Comms industry news clips:
Wartime Lessons: Crisis Doctrine for Complex Times (O'Dwyer's - January 14, 2022)
Predictions from the trenches: What can PR pros expect in 2022? (PR Daily - January 14, 2022)
Content Marketing Awards 2021 Winners (Ragan - January 13, 2022)
PRNEWS Talks Cannabis Communications with Samantha Qualls of Marino PR (PRNEWS - January 13, 2022) [VIDEO]
AMA: Do I Need a Portfolio to Apply for a PR Job? (Spin Sucks - January 14, 2022)
Being the Boss of 2022: Bruce Springsteen's Guide to Communications Trends (PRSay - January 14, 2022)
Good and Bad PR: The worst PR award goes to BoJo this week (no surprise there) (PRmoment (UK) - January 13, 2022)
How to make your PR outreach on LinkedIn more effective using automation software (Agility PR Solutions - January 14, 2022)
A Great Place to Work Can Stem the Tide of Employees Looking Elsewhere (CommPro (UK) - January 13, 2022)
Qwoted Ranks 100 Best Storytellers In PR (PRovoke Media - January 14, 2022)
Summary Section:
Wartime Lessons: Crisis Doctrine for Complex Times
By Jessica Berk Ross, Managing Partner of Global Public Affairs at Finn Partners
O'Dwyer's - January 14, 2022
As we prepare for what痴 shaping up to be yet another hostile year in communications, a look to the principles put forth in military doctrine provides some important lessons for managing challenges.
Predictions from the trenches: What can PR pros expect in 2022?
By Aimee Clark
PR Daily - January 14, 2022
Being prepared for anything is a continued theme for the PR community in the new year. As we close the chapter on 2021 and move into 2022, it’s time to take a beat to reflect on the whirlwind of the last two years.
Content Marketing Awards 2021 Winners
Ragan - January 13, 2022
This year’s Content Marketing Awards winners used the power of storytelling to connect with and inspire audiences. They delivered engaging, captivating narratives that led to success for their organization or client.
PRNEWS Talks Cannabis Communications with Samantha Qualls of Marino PR [VIDEO]
By Nicole Schuman
PRNEWS - January 13, 2022
PRNEWS welcomed Samantha Qualls, vice president, Marino PR to discuss how PR is approaching cannabis messaging and education as legalization becomes more widespread.
AMA: Do I Need a Portfolio to Apply for a PR Job?
By Gini Dietrich
Spin Sucks - January 14, 2022
On this week's Spin Sucks AMA, Gini Dietrich answers the question, 'Do I need a portfolio to apply for a PR job?' She says no...and explains why.
Being the Boss of 2022: Bruce Springsteen's Guide to Communications Trends
By Dan Farkas
PRSay - January 14, 2022
Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967. More than 50 years later, his words ring true as a map to become a better communicator in 2022.
Good and Bad PR: The worst PR award goes to BoJo this week (no surprise there)
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - January 13, 2022
Well hello there public relations fans. In stark contrast to last week, where I was able to easily ignore the Bad PR side of things, this week it has been impossible to ignore.
How to make your PR outreach on LinkedIn more effective using automation software
By Jessica Perkins
Agility PR Solutions - January 14, 2022
Today's PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options.
A Great Place to Work Can Stem the Tide of Employees Looking Elsewhere
CommPro (UK) - January 13, 2022
One in four US workers plans to leave their job in 2022. Some are changing jobs, but many are switching careers. Since people are the backbone of any business, how can you stem the tide of this Great Resignation taking place in America?
Qwoted Ranks 100 Best Storytellers In PR
By Diana Marszalek
PRovoke Media - January 14, 2022
Members of the Qwoted 100 are ranked based on factors including the number of positive interactions with the media and speed of reporter replies.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.