Hello, please enjoy today's Daily PR Brief - January 19, 2022
Read some of today's best PR and Comms industry news clips:
Why our words (and actions) matter more than ever right now (PR Daily - January 18, 2022)
Internal Email Becomes External Issue for Carhartt (PRNEWS - January 18, 2022)
Three steps to transparent comms, taught by the Theranos verdict (PRmoment (UK) - January 19, 2022)
Benefits and setbacks of working with freelance journalists (Agility PR Solutions - January 18, 2022)
2022 Edelman Trust Barometer – Business Continues to Lead the Way as the Most Trusted Institution (CommPro - January 18, 2022)
Digital PR Firm Tips: Putting in the work for long-term SEO/ORM benefits (FischTank PR - January 18, 2022)
Integrated Communications Tips, Tricks & Trends for 2022 (Franco - January 7, 2022)
How to Make Your Online Reviews Work for You in 2022 (Mention - January 19, 2022)
Could Asda's beef with farmers have been avoided? (Media First (UK) - January 19, 2022)
Crisis Review: The Top 20 Crises Of 2021 (Part 2 Of 3) (PRovoke Media - January 19, 2022)
PR's Top Pros Talk: David Ball (O'Dwyer's - January 18, 2022) [VIDEO]
Summary Section:
Why our words (and actions) matter more than ever right now
PR Daily - January 18, 2022
Speaking on the “Brand Manual” podcast, Ragan CEO Diane Schwartz says communicators must seize this moment to bolster integrity—and help companies keep employees happy, productive and present. What does the future hold for professional communicators?
Internal Email Becomes External Issue for Carhartt
By Nicole Schuman
PRNEWS - January 18, 2022
Internal communication has not resided solely inside companies for several years. As employees utilize and access thousands of people daily on social media, the internal becomes the external. A brand popular with laborers and fashionistas alike, Carhartt took its turn on the cancel culture carousel this morning (Jan. 18). The culprit was a company-wide memo leak.
Three steps to transparent comms, taught by the Theranos verdict
By James Taylor, Founder and Managing Director of Roaring Mouse Public Relations
PRmoment (UK) - January 19, 2022
The guilty verdict against Elizabeth Holmes, founder and CEO of failed biotechnology firm Theranos, is important news for communicators and company leaders.
Benefits and setbacks of working with freelance journalists
By Steve Conway
Agility PR Solutions - January 18, 2022
Even the mightiest companies and the biggest brands need a little help from the wonderful world of freelancing sometimes. If you've found yourself at a crossroads with your own company, and you are torn between whether or not the time is right to engage a freelance journalist, then it's likely worth thinking about the potential pros and cons awaiting you.
2022 Edelman Trust Barometer – Business Continues to Lead the Way as the Most Trusted Institution
By commpro
CommPro - January 18, 2022
The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution with even greater expectations due to government's failure to lead during the pandemic.
Digital PR Firm Tips: Putting in the work for long-term SEO/ORM benefits
By Eric Fischgrund
FischTank PR - January 18, 2022
A good digital PR firm should counsel its clients on the right way to generate content and media mentions to improve Search position.
Integrated Communications Tips, Tricks & Trends for 2022
By Lexi Trimpe, Andrea Kenski, Nikki Little, Rachel Burnard
Franco - January 7, 2022
Explore integrated communications tips, tricks and trends to support your organization's integrated success throughout 2022 and beyond.
How to Make Your Online Reviews Work for You in 2022
By Gabrielle Sadeh
Mention - January 19, 2022
Online reviews have the power to make or break your business, regardless of your vertical or industry, so it’s crucial to get behind them!
Could Asda's beef with farmers have been avoided?
By Adam Fisher
Media First (UK) - January 19, 2022
Amid the ongoing covid coverage, the attempts to find when Downing Street was not holding a party, Prince Andrew, and the Djokovic drama, there have been seen some pretty big and potentially damaging food stories. Let’s start with Asda.
Crisis Review: The Top 20 Crises Of 2021 (Part 2 Of 3)
PRovoke Media - January 19, 2022
Part two of our annual Crisis Review continues with Yorkshire County Cricket Club, Peloton, Basecamp, Activision Blizzard, Delta SB202, Southern Water and Hyatt.
PR's Top Pros Talk: David Ball [VIDEO]
By Steve Barnes
O'Dwyer's - January 18, 2022
What makes a firm a "boutique" firm? "I think the best definition is probably a firm that is 20 people or less," says Ball Consulting Group president and CEO David Ball. As president of PR Boutiques International, "an organization of roughly 40 PR firms across the globe," Ball has a lot of exposure to what boutique firms can do well.
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