Good Thursday, check out your Daily PR Brief - January 20, 2022

Read some of today's best PR and Comms industry news clips:
How the launch of 'real' 5G turned into an unmitigated PR disaster (Light Reading - January 20, 2022)
How Data Tell the Real Crisis Story (O'Dwyer's - January 20, 2022)
For the future of the PR industry, ethics provides the clearest map (PR Daily - January 20, 2022)
Better.com is Tip of 2022's CEO PR Crisis Iceberg (PRNEWS - January 19, 2022)
To Break Global Cycle of Distrust, Share Fact-Based Information, Edelman Trust Barometer Says (PRSay - January 19, 2022)
The debate continues on the future of large, global PR agencies (PRmoment (UK) - January 19, 2022)
9 pitching recommendations to help you become a journalist's go-to PR person (Agility PR Solutions - January 20, 2022)
Say Hi: Building a More Connected World Through Weak Ties (Culpwrit - January 19, 2022)
Sorry-not-sorry: Why non-apologies prolong the pain (and how to apologise effectively) (Media First (UK) - January 20, 2022)
Should Social Responsibility Be Selfless? (CommPro (UK) - January 19, 2022)
Hundreds of scientists call on PR and advertising firms to drop fossil fuel clients (Edie - January 20, 2022)
Summary Section:
How the launch of 'real' 5G turned into an unmitigated PR disaster
By Mike Dano
Light Reading - January 20, 2022
What should have been a cause for celebration instead turned into one of the most incredible public relations catastrophes the US wireless industry has ever seen.
How Data Tell the Real Crisis Story
By Zach Silber
O'Dwyer's - January 20, 2022
For any organization that's been the subject of an unfavorable news story or social media thread, it can, in the moment, feel like a tree just fell on your house.
For the future of the PR industry, ethics provides the clearest map
By Ted Kitterman
PR Daily - January 20, 2022
The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.
Better.com is Tip of 2022's CEO PR Crisis Iceberg
By Seth Arenstein
PRNEWS - January 19, 2022
We're just weeks into 2022 and the number of CEO-related PR crises seems overwhelming. Ignorance at the top is not bliss.
To Break Global Cycle of Distrust, Share Fact-Based Information, Edelman Trust Barometer Says
By Greg Beaubien
PRSay - January 19, 2022
Around the world, the public trust of institutions has fallen, says Edelman's 2022 Trust Barometer, released on Jan. 17. In surveys of more than 36,000 people in 28 markets this past November, 61 percent of respondents said they trust business to do the right thing, followed by 59 percent who felt the same confidence in nongovernmental organizations (NGOs). Fifty-two percent expressed trust in government, while 50 percent said they trust the news media.
The debate continues on the future of large, global PR agencies
By Brendon Craigie, CEO Tyto PR
PRmoment (UK) - January 19, 2022
Following PRmoment founder Ben Smith's prediction of the resurgence of international PR firms in his alternative PR Trends for 2022, Tyto PR's Brendon Craigie felt compelled to give four reasons why he believes these giant firms may have had their day…
9 pitching recommendations to help you become a journalist's go-to PR person
By Joy Knowles
Agility PR Solutions - January 20, 2022
Thanks to our webinars, virtual summits, and clients, we've had a lot of opportunities to pick the brains of journalists and PR pros about pitching and relationship building. We took that knowledge, plus the insights from our all-in-one media relations platform, and put together a list of nine pitching recommendations for every PR person hoping to forge new relationships with the media or strengthen old ones.
Say Hi: Building a More Connected World Through Weak Ties
By Maggie Christ
Culpwrit - January 19, 2022
Two years of social distancing and virtual meetings has been a catalyst for many to analyze and rethink their social habits. I, Maggie Christ, am one of those people.
Sorry-not-sorry: Why non-apologies prolong the pain (and how to apologise effectively)
By Adam Fisher
Media First (UK) - January 20, 2022
Everyone, it seems, is apologising. But few are doing it well. And that is a problem when it comes to crisis media management.
Should Social Responsibility Be Selfless?
By Dr. David Hagenbuch
CommPro (UK) - January 19, 2022
While people gave gifts to loved ones last month, the world's largest pizza chain was providing presents to some very surprised recipients—other restaurants. True, "it is more blessed to give than to receive," but was Domino's philanthropy actually aimed at putting itself on the receiving side?
Hundreds of scientists call on PR and advertising firms to drop fossil fuel clients
By Matt Mace
Edie - January 20, 2022
More than 450 scientists have called on the PR and advertising sectors to stop the spread of disinformation in relation to the climate crisis, with a specific call for organisations to stop enabling fossil fuel giants to mislead the public on green claims.
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