Here's your Monday Daily PR Brief - January 25, 2022
Read some of today's best PR and Comms industry news clips:
Five Newswriting Rules Everyone Should Use In Their Communications (Forbes Communications Council - January 24, 2022)
PR's Top Pros Talk: Cath Anderson (O'Dwyer's - January 24, 2022) [VIDEO]
Peloton's 'Billions' Appearance Seems a Blip Compared to Leadership Crisis (PRNEWS - January 24, 2022)
3 reasons why PR Is adopting predictive analytics (Agility PR Solutions - January 24, 2022)
A PR Storm Brews For Edelman (Crenshaw Communications - January 24, 2022)
Startups, Here's How You Can Actually Get Reporters To Write About Your Company (Forbes - January 25, 2022)
Open Pitch Rates Slipped in `21 (O'Dwyer's - January 25, 2022)
Don't let these 4 obstacles undermine your comms audit (PR Daily - January 25, 2022)
How to choose the right person for a public speaking opportunity (Ragan - January 25, 2022)
Comms experts: Pulse surveys just the first step in prompting actionable employee engagement (Ragan - January 25, 2022)
Summary Section:
Five Newswriting Rules Everyone Should Use In Their Communications
By Patricia Pehar, Chief Communications Officer at Web Safe 101
Forbes Communications Council - January 24, 2022
Knowing how to master a message can help you persuade others, stand out in presentations and, yes, get you that raise.
PR's Top Pros Talk: Cath Anderson [VIDEO]
By Steve Barnes
O'Dwyer's - January 24, 2022
CityBlock Health head of communications Cath Anderson says delivering results is a key part of communications success. However, she tells Doug Simon that "behind-the-scenes comms work" also plays a major role in elevating the impact of your message.
Peloton's 'Billions' Appearance Seems a Blip Compared to Leadership Crisis
By Sophie Maerowitz
PRNEWS - January 24, 2022
In addition to shareholder woes, Peloton is trending for a damaging scene in the season premiere of hit SHOWTIME show “Billions” on Jan. 24. But its leadership issues are at the heart of the company's comms crisis.
3 reasons why PR Is adopting predictive analytics
By Jamison Hutton
Agility PR Solutions - January 24, 2022
Anyone who spends time online knows that content has become increasingly more and more targeted. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an interest in the product. This is the overarching reason why predictive analytics is being used more often in PR, and here are a few more reasons why it'll become a more popular practice in the near future.
A PR Storm Brews For Edelman
By Dorothy Crenshaw
Crenshaw Communications - January 24, 2022
The largest independent PR firm faces a PR crisis of its own making as the climate science debate grows louder.
Startups, Here's How You Can Actually Get Reporters To Write About Your Company
By Danielle Sabrina
Forbes - January 25, 2022
Startups often approach their announcements as if they’re all about them — this is what I want to say, or this is what I want the world to know about us. But the harsh truth is that reporters don’t care about you and what you’re interested in. They care about their readers. What sort of story makes readers’ — and therefore reporters’ — ears perk up? That depends on your particular niche, but there are several approaches that tend to work in a broad spectrum of situations. The first is a news hook. Can you link your announcement to an ongoing conversation in the news?
Open Pitch Rates Slipped in `21
By Steve Barnes
O'Dwyer's - January 25, 2022
According to the Q1 2022 Propel Media Barometer, open rates dropped from 38.81 percent in 2020 to 28.45 percent last year, a decline of 37 percent. Response rates saw a similar drop, dipping from 5.21 percent in 2020 to 3.53 percent in 2021. Propel’s survey also named the most popular topics across the 1.4 million pitches that the platform sent to journalists last year. Business and industrial came out on top (13.83 percent), followed by tech and computing (11.78 percent), health and fitness (9.81 percent) and art and entertainment (9.38 percent).
Don't let these 4 obstacles undermine your comms audit
By Katrina Gill
PR Daily - January 25, 2022
Output measurements generally improve tactics, while outcome measurements improve strategy. It is more powerful to measure what people know, what people think or feel about what they know, and what people do as a result of what they know and how they feel about it.
How to choose the right person for a public speaking opportunity
By Beth HaikenJan. 25, 2022
Ragan - January 25, 2022
In the ongoing fight for eyeballs and airtime, some conferences are incorporating different formats, including poster sessions, debates and contests. Some of these are quite interesting, so don't be shy; just make sure you're matching a speaker's personality with the format and being realistic about what makes sense for your company.
Comms experts: Pulse surveys just the first step in prompting actionable employee engagement
By Emma Atkinson
Ragan - January 25, 2022
For Sarah Plaster, now the senior director of change management and ESG comms with SAIC, prioritizing her employees’ needs during her 11 years with Aflac meant re-thinking the usual amount of paid time off and 9-to-5 working hours. After seeing the results of a yearly employee poll, the change that needed to be made was clear.
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