Greetings! Enjoy Friday's Daily PR Brief - January 28, 2022
Read some of today's best PR and Comms industry news clips:
15 Tips For Avoiding Personal Burnout As A Comms Professional (Forbes - January 26, 2022)
Change for the Better (O'Dwyer's - January 28, 2022)
Listening: A Major Failure in U.S. Organizations (Institute for Public Relations - January 28, 2022)
AMA: How Do I Make Time for Professional Development? (Spin Sucks - January 28, 2022)
Making Something Meaningful: The Social Impact of PR Professionals (PR Couture (UK) - January 27, 2022)
14 (mostly) free shortcuts to power up your PR career (PRmoment (UK) - January 27, 2022)
2021-22 show risks of Olympic sponsorships—with PR lessons to remember (Agility PR Solutions - January 28, 2022)
What A United Front Between PR and HR Can Achieve in the Great Resignation (CommPro (UK) - January 26, 2022)
9 social media trends for 2022 (Arik Hanson - January 27, 2022)
10 Phrases To Delete From Your PR Vocabulary (Crenshaw Communications - January 27, 2022)
Why Proactive PR Is Imperative for Every Business (C-Suite Quarterly - January 27, 2022)
Summary Section:
15 Tips For Avoiding Personal Burnout As A Comms Professional
By Forbes Communications Council
Forbes - January 26, 2022
While organizations can implement programs to assist with employee well-being, recovering when you feel yourself burning out at work is really up to each individual.
Change for the Better
By Andrew Frank, Founder and President of KARV Communications
O'Dwyer's - January 28, 2022
It might be cliché to say the world has changed in the last two years, but it really has. Not just in the manner by which we work, but in the ways we look at the future, make certain decisions and consume and disseminate news.
Listening: A Major Failure in U.S. Organizations
Institute for Public Relations - January 28, 2022
Listening to employees is critical for a myriad of reasons including employee retention, motivation, inclusion, and commitment. A new study examined the state of listening in U.S. organizations and found several areas in need of improvement.
AMA: How Do I Make Time for Professional Development?
By Gini Dietrich
Spin Sucks - January 28, 2022
It's time to go back to school and learn a new skill or evolve your career! Gini Dietrich shows you how to fit professional development into your day.
Making Something Meaningful: The Social Impact of PR Professionals
By Ryan Ayers
PR Couture (UK) - January 27, 2022
In today’s corporate climate, social impact is a forefront concept that countless entities are scrambling to understand and implement. Many companies are working to incorporate mechanisms for social impact into their teams, processes, and ethos. For this to be successful, however, the chain needs to include an effective PR strategy that communicates what is being done, how, and why.
14 (mostly) free shortcuts to power up your PR career
By Daney Parker
PRmoment (UK) - January 27, 2022
With the days still short and cold, now is as good as time as ever to hunker down and think about how you could reboot your career. We ask PR chiefs for their top pieces of advice for getting ahead in this industry.
2021-22 show risks of Olympic sponsorships—with PR lessons to remember
By Arthur Solomon
Agility PR Solutions - January 28, 2022
Sponsors of the 2021 Summer Olympic Games in Tokyo had to cancel promotional plans because of the Covid-19 outbreak. Sponsors of the 2022 Beijing Winter Olympics did the same—but the cutbacks were not limited to the continuing Covid pandemic. Accusations of human rights violations in China, paired with a diplomatic boycott spearheaded by the United States, kept most Olympic sponsors from tooting their horns, as they normally do, when spending big bucks on Olympic sponsorships.
What A United Front Between PR and HR Can Achieve in the Great Resignation
By Julie Livingston, President, WantLeverage Communications
CommPro (UK) - January 26, 2022
In my work as a public relations and integrated marketing practitioner, I'm seeing the effects of "The Great Resignation" play out firsthand. From March 2020 through November 2021, an average of more than 3.9 million workers quit their jobs each month, resulting in 2021 holding the highest labor turnover average on record, topping the 2019 average of 3.5 million.
9 social media trends for 2022
By Arik Hanson
Arik Hanson - January 27, 2022
Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. I'm posting it here today in hopes it helps spark creativity for you and your team in 2022. See the full webinar below, or the slide deck, in case you don't have the hour.
10 Phrases To Delete From Your PR Vocabulary
By Colleen O'Connor
Crenshaw Communications - January 27, 2022
PR loves to use jargon in writing. Consider removing these common phrases from your vocabulary.
Why Proactive PR Is Imperative for Every Business
By Patty Deutsche
C-Suite Quarterly - January 27, 2022
The role of a PR company is more vital than ever before. As companies become increasingly bolder with their mission statements, it’s important to involve PR from the beginning or as soon as possible.
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