Hi! Peruse today's Daily PR Brief - February 2, 2022
Read some of today's best PR and Comms industry news clips:
PR Tips For Staffing A Media Interview (Crenshaw Communications - February 2, 2022)
When Communication Is At Its Best, So Is Innovation (Forbes - January 31, 2022)
PR's Top Pros Talk: Andie Cox (O'Dwyer's - February 1, 2022) [VIDEO]
Omnicom PR Group's chief people officer shares tips for finding balance (PR Daily - February 2, 2022)
Protecting Your Firm's Exposure to Statements of Fact vs. Opinion (PRNEWS - February 1, 2022)
Introducing the New PRSA Silver and Bronze Anvils (PRSay - February 1, 2022)
Hiring and going green are the priorities for comms leaders, claims research (PRmoment (UK) - February 1, 2022)
PR predictions: Breaking down the need-to-know trends of 2022—what the experts say (Agility PR Solutions - February 1, 2022)
Mike Paul, The Rep Doc, on 5 Things to Stop Doing During Black History Month (CommPro (UK) - February 2, 2022)
Cementing the case against gated content (in most cases) (Arik Hanson - February 1, 2022)
Press Release Headlines: When Short Is Just Right (Amendola Communications - February 2, 2022)
Summary Section:
PR Tips For Staffing A Media Interview
By Adam Brett
Crenshaw Communications - February 2, 2022
Securing a media interview is just the start. What can PR pros do to staff a successful interview?
When Communication Is At Its Best, So Is Innovation
By Alex Goryachev
Forbes - January 31, 2022
I believe that the single most critical element that separates innovation success from failure is communication.
PR's Top Pros Talk: Andie Cox [VIDEO]
By Steve Barnes
O'Dwyer's - February 1, 2022
Recording Academy vice president of communications Andie Cox's job is getting out the story about the many things the Academy does—not just the GRAMMY Awards and its annual telecast.
Omnicom PR Group's chief people officer shares tips for finding balance
By Ted Kitterman
PR Daily - February 2, 2022
We caught up with Michele Chase as she starts her new role with Omnicom amid the ongoing battle for talent within the PR industry.
Protecting Your Firm's Exposure to Statements of Fact vs. Opinion
By Michael Lasky, Neal Klausner and Daniel Finnegan
PRNEWS - February 1, 2022
PR firms are exposed to legal action when they disseminate false claims on behalf of companies they represent. Here's what you should know.
Introducing the New PRSA Silver and Bronze Anvils
By Michael Gross
PRSay - February 1, 2022
For the 2021 Anvil programs — as the role of communications evolved before our eyes in the throes of the pandemic, we greatly modified both the Silver and Bronze Anvil categories to match the realities we were all facing. We expanded the crisis communication categories and added other relevant areas for submission — notably a Diversity, Equity and Inclusion (DEI) campaign category.
Hiring and going green are the priorities for comms leaders, claims research
By Rebecca Murray, Managing Director of Whitney Murray
PRmoment (UK) - February 1, 2022
Nearly one-third (29%) of UK-based communications and investment relations leaders say finding the next superstars for their team is a top priority and over one quarter (26%) single out their sustainability strategy as demanding attention.
PR predictions: Breaking down the need-to-know trends of 2022—what the experts say
By Joy Knowles
Agility PR Solutions - February 1, 2022
On January 26, three PR pros, Bridgette Borst Ombres, Michelle Garrett, and Tressa Robins, joined us to talk about the trends that could define the industry in 2022.
Mike Paul, The Rep Doc, on 5 Things to Stop Doing During Black History Month
By Mike Paul, President, Reputation Doctor
CommPro (UK) - February 2, 2022
Mike Paul, President of Reputation Doctor shares five things to stop doing during Black History Month.
Cementing the case against gated content (in most cases)
Arik Hanson - February 1, 2022
For years, we’ve been debating the merits of “gated” content on the web. On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist.
Press Release Headlines: When Short Is Just Right
By Margaret Kelly
Amendola Communications - February 2, 2022
There are certain times when being short and sweet is right on point. Example: press release headlines.
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