Hello! Check out your Tuesday Daily PR Brief - February 8, 2022
Read some of today's best PR and Comms industry news clips:
As Spotify's Rogan Problem Intensifies, It's 'Groundhog Day' for Crisis Communication (PRNEWS - February 7, 2022)
How To Develop A Thoughtful, Impactful Content Strategy (Forbes - February 8, 2022)
Tech PR's tug of war: What's the story? (PR Week Global - February 8, 2022)
Why PR pros must understand the difference between a product and a business (PR Daily - February 8, 2022)
How to Live the Golden Rule In the Communications Business (Spin Sucks - February 8, 2022)
When should you decline an RFP? (PRmoment (UK) - February 8, 2022)
6 tips for working in PR outside of the country (Agility PR Solutions - February 8, 2022)
What PR pros need to know about data handling and cybersecurity awareness (Axia Public Relations - February 8, 2022)
B2B Tech Communications Success Is More Than Ink In Trades (Landis Communications - February 7, 2022)
The story of the interview that 'jumped out of the radio' for one of our tutors (Media First (UK) - February 8, 2022)
Summary Section:
As Spotify's Rogan Problem Intensifies, It's 'Groundhog Day' for Crisis Communication
By Sophie Maerowitz
PRNEWS - February 7, 2022
You've seen it before. A divisive celebrity. A CEO doubling down on a decision to keep the celebrity on-platform. Guess who?
How To Develop A Thoughtful, Impactful Content Strategy
By Sarah Falcon, VP of Marketing, Global at Object Edge
Forbes - February 8, 2022
Your content strategy should serve your business by reflecting your unique value, your commitment to your customers and your brand experience.
Tech PR's tug of war: What's the story?
By Gideon Fidelzeid
PR Week Global - February 8, 2022
Speeds and feeds. Values and mission. Two very different stories, but the decision on which has more pull on key stakeholders has never been tougher to make for tech brands.
Why PR pros must understand the difference between a product and a business
By Ted Kitterman
PR Daily - February 8, 2022
As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.
How to Live the Golden Rule In the Communications Business
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 8, 2022
There may be times, even times that it's deserved, that you may want to blow up at another professional, but it's good to always live by the Golden Rule.
When should you decline an RFP?
By Andy West
PRmoment (UK) - February 8, 2022
Pitching for business is a necessary evil. Every one of us on the agency side of the fence has gone through the contrasting emotions of the pitch process. Joy at being invited. Fatigue coupled with excitement when preparing. Trepidation when delivering. And then either ecstasy or misery when getting the decision. So, with such a roller coaster of emotions – how should agencies decide on when to pitch?
6 tips for working in PR outside of the country
By Lewis Robinson
Agility PR Solutions - February 8, 2022
If you plan for your company to make an impact outside of its own country, then maintaining good PR internationally is a must. Interacting with clients in another country may be a daunting task, but with the following six tips in mind, you can make your meetings and media interactions with international markets go as smoothly as possible.
What PR pros need to know about data handling and cybersecurity awareness
By Bre Chamley
Axia Public Relations - February 8, 2022
Data sharing via emails is one way hackers can get into you or your company's systems. Use these tips to ensure that you're being safe when sending emails.
B2B Tech Communications Success Is More Than Ink In Trades
By Brianne Miller
Landis Communications - February 7, 2022
We all learn that 1 1=2 early on. If you play your cards right, 1 1=5. How? Find out in this week's blog by Brianne Miller.
The story of the interview that 'jumped out of the radio' for one of our tutors
By Adam Fisher
Media First (UK) - February 8, 2022
Anecdotes, examples, case studies and stories bring interviews to life, make messages memorable, stimulate emotions, grab attention and help ensure what is said resonates with the audience and stirs them into action.
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