Today's Daily PR Brief is here - February 16, 2022
Read some of today's best PR and Comms industry news clips:
Tips And Tools To Ignite Your 2022 Paid Media Strategy (Forbes - February 16, 2022)
PR's Top Pros Talk: Courtney Miller (O'Dwyer's - February 16, 2022) [VIDEO]
3 mindfulness practices PR pros should master (PR Daily - February 16, 2022)
Wordle Transition Provokes Discussion on Mergers and Acquisitions (PRNEWS - February 15, 2022)
Plessy v. Ferguson (1896) (Institute for Public Relations - February 15, 2022)
PR KPI inflation: Why you shouldn't use readership numbers or reach as measurement KPIs (PRmoment (UK) - February 15, 2022)
Business growth and customer reviews—3 insights for communicators (Agility PR Solutions - February 16, 2022)
3 PR Tips For Better B2B Media Placement (Crenshaw Communications - February 15, 2022)
More 'And' and Less 'But' (Influence (UK) - February 16, 2022)
The Anatomy of a High-Quality Blog Post (Influence & Co. - February 16, 2022) [Infographic]
Summary Section:
Tips And Tools To Ignite Your 2022 Paid Media Strategy
By Christie Pierce, Media Director at 3fold Communications
Forbes - February 16, 2022
Elevate your paid media strategy and better connect with your target audiences in 2022.
PR's Top Pros Talk: Courtney Miller [VIDEO]
By Steve Barnes
O'Dwyer's - February 16, 2022
Edelman U.S. executive vice president of U.S. strategy and brand Courtney Miller tells Doug Simon that while marketers say Gen Z is one group "they need to get to know," there is also "a lot of misinformation and lack of understanding" about them.
3 mindfulness practices PR pros should master
By Sophia Padua
PR Daily - February 16, 2022
Get more energy and avoid burnout with a little discipline and firm boundaries.
Wordle Transition Provokes Discussion on Mergers and Acquisitions
By Nicole Schuman
PRNEWS - February 15, 2022
While it may look like a bug in a simple game, the NYT-Wordle purchase provides communication lessons for mergers and acquisitions.
Plessy v. Ferguson (1896)
Institute for Public Relations - February 15, 2022
IPR is featuring some of the many Black American pioneers and landmark events to celebrate Black History Month. Plessy v. Ferguson was a landmark U.S. Supreme Court decision in 1896 that upheld the constitutionality of racial segregation under the "separate but equal" doctrine.
PR KPI inflation: Why you shouldn't use readership numbers or reach as measurement KPIs
By Stella Bayles, Director at CoverageBook
PRmoment (UK) - February 15, 2022
Looking at the total readers or followers of a publication or influencer totally makes sense for planning or used as context if an estimation of how many may have seen the coverage itself, but reporting on the fans of a media outlet tells award judges, report readers and stakeholder very little about the success of the coverage.
Business growth and customer reviews—3 insights for communicators
By Ronn Torossian, CEO of 5WPR
Agility PR Solutions - February 16, 2022
Customer reviews aren’t just a way for companies to gain more trust from consumers. When used effectively they’re also a beneficial way to boost a website’s SEO ranking.
3 PR Tips For Better B2B Media Placement
By Nick Fisher
Crenshaw Communications - February 15, 2022
Every PR professional has a goal of great media coverage, but what can we do for better B2B coverage?
More 'And' and Less 'But'
By Stuart Thomson
Influence (UK) - February 16, 2022
Successful public affairs is about offering solutions rather than just presenting insolvable problems. That means we must find ways of keeping the conversations going.
The Anatomy of a High-Quality Blog Post [Infographic]
By Lauren Tellman
Influence & Co. - February 16, 2022
Be sure your blog posts have these components before publishing to make sure you're putting your best foot forward with your content marketing strategy.
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