Hello! Check out today's Daily PR Brief - February 23, 2022
Read some of today's best PR and Comms industry news clips:
Can PR pros get their jobs done in a four-day workweek? (PR Daily - February 22, 2022)
14 Tips To Streamline Agency Operations Even When Understaffed (Forbes - February 23, 2022)
PR's Top Pros Talk: Laura Macdonald (O'Dwyer's - February 23, 2022) [VIDEO]
There's No Such Thing as an Effective Apology Anymore (PRNEWS - February 22, 2022)
Quest for the California Crown: Lessons for Combating "Dark" PR Stories from the Newsom Recall Election (Institute for Public Relations - February 22, 2022)
PRSA Kicks Off New Strategies & Tactics Live Series on LinkedIn (PRSay - February 23, 2022)
5 tasty PR tips for restaurant marketers (Agility PR Solutions - February 23, 2022)
Can PR Agencies Protect Their Ideas? (Crenshaw Communications - February 22, 2022)
8 Ways to Use the Psychology of Color to Increase Conversions of Your Landing Page (Mention - February 23, 2022)
Chocolate, condoms and how brands should communicate price increases (Media First (UK) - February 22, 2022)
Summary Section:
Can PR pros get their jobs done in a four-day workweek?
By Ashley Willis
PR Daily - February 22, 2022
One agency weighs joining the trend that has been popping up as companies try to hold onto their top talent.
14 Tips To Streamline Agency Operations Even When Understaffed
By Forbes Agency Council
Forbes - February 23, 2022
While most consumers will give service providers and product sellers some grace during challenging economic times, when it comes to delayed or unsatisfactory advertising, marketing and PR deliverables, agency clients may not be as understanding.
PR's Top Pros Talk: Laura Macdonald [VIDEO]
By Steve Barnes
O'Dwyer's - February 23, 2022
"As the world becomes more and more complex, we've really seen the need to invest into research and insights to dig deep," Hotwire co-president Laura Macdonald tells Doug Simon.
There's No Such Thing as an Effective Apology Anymore
By Tim O'Brien
PRNEWS - February 22, 2022
Quit pretending that a sincere apology is an effective PR tactic, the author argues. Hang tough. Apologizing during a crisis could ruin you.
Quest for the California Crown: Lessons for Combating "Dark" PR Stories from the Newsom Recall Election
By Cassandra Hayes
Institute for Public Relations - February 22, 2022
The world of politics has seen its fair share of dark PR campaigns, where powerful groups have launched targeted investigations and spread warped information to tear down reputations. However, with the ease of message dissemination due to social media—and related difficulty of correcting misinformation—the widespread use of dark PR has become a big worry.
PRSA Kicks Off New Strategies & Tactics Live Series on LinkedIn
PRSay - February 23, 2022
Free, monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. First up: PR measurement let communicators speak "the language of the boardroom."
5 tasty PR tips for restaurant marketers
By Lewis Robinson
Agility PR Solutions - February 23, 2022
Here are a few tips to develop a PR plan that will ensure your restaurant is the first that comes to mind when someone asks, "Where should we go?"
Can PR Agencies Protect Their Ideas?
By Dorothy Crenshaw
Crenshaw Communications - February 22, 2022
“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it?
8 Ways to Use the Psychology of Color to Increase Conversions of Your Landing Page
By Wesley Cherisien
Mention - February 23, 2022
Color psychology can have a huge impact on the way your potential customers react to your products! Read to know what colors you should use.
Chocolate, condoms and how brands should communicate price increases
By Adam Fisher
Media First (UK) - February 22, 2022
The bean counters have certainly been busy lately. Amid the coverage of the storms that have battered Britain for the past few days, several brands have been announcing price hikes.
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