Hi, read your Friday Daily PR Brief - February 25, 2022

Read some of today's best PR and Comms industry news clips:
Agency Partnership Agreements: Addressing The Good, The Bad And The Ugly (Forbes - February 24, 2022)
PR's Top Pros Talk: Tiasha Stevenson (O'Dwyer's - February 25, 2022) [VIDEO]
What PR has to offer marketing strategy and tactics (PR Daily - February 24, 2022)
PR top tips for selling in (PRmoment (UK) - February 24, 2022)
5 Tips To Position Your CEO as a Prominent Thought Leader (Next PR - February 24, 2022)
Putin, Ukraine & U.S. Democracy: The Consequences of Conspiracies (Commpro - February 25, 2022)
Pay rise clanger comes back to haunt governor (Media First (UK) - February 24, 2022)
India's First PR Accreditation Programme Aims To Tackle Talent Deficit (PRovoke Media - February 25, 2022)
How PR agencies are tackling employee turnover & talent crunch (Exchange For Media (India) - February 25, 2022)
This month in bad PR pitches: February 2022 (Muck Rack Blog - February 23, 2022)
Summary Section:
Agency Partnership Agreements: Addressing The Good, The Bad And The Ugly
By Drew McLellan, CEO of Agency Management Institute
Forbes - February 24, 2022
If you're going into business with someone, the best thing you can do for yourself, your agency and your partner is to establish an agency partnership agreement. This document details each person's respective role, expectations for the partnership, how finances will be handled and more.
PR's Top Pros Talk: Tiasha Stevenson [VIDEO]
By Steve Barnes
O'Dwyer's - February 25, 2022
As a key player in assembling the Golin team, director of creative and agency resourcing Tiasha Stevnson has a close-up view of how both employers and potential employees can ensure the success of the recruiting process.
What PR has to offer marketing strategy and tactics
By Ted Kitterman
PR Daily - February 24, 2022
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
PR top tips for selling in
By Daney Parker
PRmoment (UK) - February 24, 2022
You have a great story (at least your client thinks so), but how can you make sure it gets picked up by the media? The right sell-in can't guarantee coverage, but it will certainly help. Below, PRs offer some winning tactics.
5 Tips To Position Your CEO as a Prominent Thought Leader
By Macie McCallum
Next PR - February 24, 2022
Learn what it takes from a spokesperson to become an established thought leader in your industry (with the help of an awesome PR team, of course).
Putin, Ukraine & U.S. Democracy: The Consequences of Conspiracies
By Simon Erskine Locke, Founder & CEO of CommunicationsMatch
Commpro - February 25, 2022
Democracy risks being snuffed out in a country where its people all too recently shed blood for the future they wanted. With the U.S.'s hard-fought battles for democracy both at home and abroad as context, we might expect all Americans to come together to defend it. And yet…
Pay rise clanger comes back to haunt governor
By Adam Fisher
Media First (UK) - February 24, 2022
The clear lesson from the saga was that the question should have been anticipated and a better response prepared – when you watch the clip, you can see even the journalist is surprised by the answer.
India's First PR Accreditation Programme Aims To Tackle Talent Deficit
By Arun Sudhaman
PRovoke Media - February 25, 2022
India has become the latest country to launch an accreditation programme for PR professionals, in a bid to address the critical issue of talent.
How PR agencies are tackling employee turnover & talent crunch
By Shrabasti Mallik
Exchange For Media (India) - February 25, 2022
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind such high attrition rates and how it can be addressed.
This month in bad PR pitches: February 2022
By Jessica Lawlor
Muck Rack Blog - February 23, 2022
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
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