Hello! Peruse today's Daily PR Brief - March 10, 2022

Read some of today's best PR and Comms industry news clips:
How to approach metaverse PR: 5 lessons from the early internet (Fast Company - March 10, 2022)
15 Nontraditional Media Channels Businesses Can Use To Build A Brand (Forbes - March 8, 2022)
This is the main reason employees are leaving, according to new study (Ragan - March 9, 2022)
Survey: Better Work-Life Balance, but More Isolation, as People Work from Home in Age of COVID (PRSay - March 10, 2022)
Overcome Marketing Myopia by Using High-Quality Data (Spin Sucks - March 10, 2022)
Lean into learning: New report explores 2021 learning trends and the future of skill building (Agility PR Solutions - March 10, 2022)
Public Relations – Time for a Rooney Rule? (Commpro - March 9, 2022)
Building Media Relationships with Strong and Targeted Content (Neo PR (UK) - March 10, 2022)
The Reputational Risks Of Doing Business In Russia (PRovoke Media - March 9, 2022)
Do the right thing—even when it's hard (PR Daily - March 10, 2022)
Summary Section:
How to approach metaverse PR: 5 lessons from the early internet
By Mark Pasetsky
Fast Company - March 10, 2022
Start getting familiar with the metaverse today, and you’re more likely to be ahead of the curve than playing catch-up with competitors.
15 Nontraditional Media Channels Businesses Can Use To Build A Brand
By Forbes Communications Council
Forbes - March 8, 2022
Once you succeed in making a consumer aware that you exist, your branding needs to stand out in their mind so your company is the first one they think of when they’re considering making a purchase in your space or industry or looking for the specific type of product or service you offer.
This is the main reason employees are leaving, according to new study
By Ted Kitterman
Ragan - March 9, 2022
Amid record numbers of workers hitting the bricks, new research shows why they are choosing to look for something new.
Survey: Better Work-Life Balance, but More Isolation, as People Work from Home in Age of COVID
PRSay - March 10, 2022
Two years into the coronavirus pandemic, 59 percent of U.S. workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. And more people say they're working from home by choice, rather than by necessity.
Overcome Marketing Myopia by Using High-Quality Data
By Diane Keng
Spin Sucks - March 10, 2022
When short-term goals become a fixation, brands are at big risk of marketing myopia. Diane Keng shares three ways high-quality data can avoid this.
Lean into learning: New report explores 2021 learning trends and the future of skill building
By Richard Carufel
Agility PR Solutions - March 10, 2022
Events of the past year have created numerous obstacles for organizations to navigate, including the shift to remote and hybrid work, the rapid acceleration of digital transformation, and a widening technical skills gap.
Public Relations – Time for a Rooney Rule?
By Simon Erskine Locke, Founder & CEO of CommunicationsMatch
Commpro - March 9, 2022
The National Football League's Rooney Rule is in the spotlight for all the wrong reasons. With coach Brian Flores suing teams and the league, the first response to the question: Should PR have a Rooney Rule for hiring agencies or people, may be to recoil with a variation of "Hell no!"
Building Media Relationships with Strong and Targeted Content
By David Mieny
Neo PR (UK) - March 10, 2022
Aspects of pitching and relationship building with the media have changed over the last 10 – 20 years.
The Reputational Risks Of Doing Business In Russia
By Maja Pawinska Sims
PRovoke Media - March 9, 2022
As hundreds of global brands pull out of Russian operations, reputation management specialists outline the considerations and risks of corporate action in response to the invasion of Ukraine.
Do the right thing—even when it's hard
By Tony Cervone
PR Daily - March 10, 2022
For leaders across all organizations, making tough choices is part of the job. A senior communicator reflects on how he learned that lesson from GM CEO Mary Barra.
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