Greetings! Read your Friday Daily PR Brief - March 11, 2022
Read some of today's best PR and Comms industry news clips:
5 out-of-the-box tips PR professionals can implement in 2022 (Agility PR Solutions - March 11, 2022)
In An Age Of Misinformation, Reaching Audiences With Reputable Content Is Our Responsibility (Forbes - March 11, 2022)
PR's Top Pros Talk: Brendon Craigie (O'Dwyer's - March 11, 2022)
PR may be Ukraine's most potent weapon (PR Daily - March 10, 2022)
'The charge, the challenge, the opportunity': AAPI comms leaders lift their VOICES (Ragan - March 10, 2022)
PRNEWS Crisis Summit Mixes Global Scenarios with Reality (PRNEWS - March 10, 2022)
TikTok Emerges as Major PR Tool and Money Maker (Culpwrit - March 10, 2022)
Three Things I've Learned... Corey duBrowa (PRovoke Media - March 11, 2022)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - March 10, 2022)
Women Leaders are Good for Business (Commpro - March 11, 2022)
Golden Globes Organization HFPA Gets Dropped From Longtime PR Firm Amid Controversy (Just Jared - March 10, 2022)
Summary Section:
5 out-of-the-box tips PR professionals can implement in 2022
By Kevin Gardner
Agility PR Solutions - March 11, 2022
The public relations industry is constantly evolving. Keeping up with the pace of change is vital for PR professionals to stay on top of current trends and best practices. Here are tips for putting your PR team at the top of its game in 2022.
In An Age Of Misinformation, Reaching Audiences With Reputable Content Is Our Responsibility
By Alyssa Kopelman, Director of Corporate Marketing at Healthline Media
Forbes - March 11, 2022
To combat misinformation and empower audiences responsibly, marketers must meet these criteria for rigor and resonance with audiences.
PR's Top Pros Talk: Brendon Craigie
By Steve Barnes
O'Dwyer's - March 11, 2022
"The thing with unicorn CEOs is they face a very unique set of challenges," Tyto CEO Brendon Craigie tells Doug Simon. "Just to give you an example, one of our clients has gone from the first employee to 800 employees in two years."
PR may be Ukraine's most potent weapon
By Melissa Mathews
PR Daily - March 10, 2022
President Zelenskyy and ordinary Ukrainians are expertly using communications tools to sway the world.
'The charge, the challenge, the opportunity': AAPI comms leaders lift their VOICES
By Justin Joffe
Ragan - March 10, 2022
Only 2.3% of the communications industry is made up of Asian Americans, according to the Bureau of Labor Statistics. That statistic spurred the formation of VOICES, a new organization by and for communicators of Asian American and Pacific Islander descent, which held its inaugural panel discussion on March 1.
PRNEWS Crisis Summit Mixes Global Scenarios with Reality
By Seth Arenstein
PRNEWS - March 10, 2022
Some industry conferences are insular, oblivious to external events. That wasn't so at the recent PRNEWS Crisis Management Summit in Miami Beach.
TikTok Emerges as Major PR Tool and Money Maker
By Kyrsten Eller
Culpwrit - March 10, 2022
When videos go viral, the users do too. Some of the platform's most popular influencers — such as Addison Rae, Charli and Dixie D'Amelio, and Khaby Lame — have become increasingly prevalent across various industries and have changed the world of public relations one video at a time.
Three Things I've Learned... Corey duBrowa
By Corey duBrowa
PRovoke Media - March 11, 2022
Google/Alphabet's VP of global communications and public affairs outlines three key lessons he has learned from the past two years.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - March 10, 2022
Looking for the latest social media news? Learn about the recent social media updates and campaigns that could improve your social media strategy.
Women Leaders are Good for Business
Commpro - March 11, 2022
A recent study revealed that in fact, women get higher marks for leadership in mid-level and senior leadership roles, even when they serve in traditionally male-dominated industries.
Golden Globes Organization HFPA Gets Dropped From Longtime PR Firm Amid Controversy
Just Jared - March 10, 2022
Sunshine Sachs has ditched the organization behind the Golden Globe as a client. They represented the HFPA since 2011.
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