Peruse your Tuesday Daily PR Brief - March 15, 2022
Read some of today's best PR and Comms industry news clips:
How Technology Is Transforming The Role Of CMO (Forbes - March 15, 2022)
The State of Journalism 2022 (Muck Rack Blog - March 15, 2022)
How Better.com Can Improve (O'Dwyer's - March 15, 2022)
What the pandemic success of podcasts means for PR pros (PR Daily - March 15, 2022)
The White House's TikTok Press Briefing Approach Could Use a Do-Over (PR News - March 14, 2022)
How to Use Mindfulness to Become a Better Manager and Colleague (Institute for Public Relations - March 14, 2022)
Using Paid Media for Your Next Tactic or Campaign (Spin Sucks - March 15, 2022)
Digital PR trends for 2022 (PRmoment (UK) - March 15, 2022)
Develop your voice, develop your confidence—how introverts can thrive in PR professions (Agility PR Solutions - March 15, 2022)
China, Russia & Ukraine: Communicators Need to Pay Attention (Commpro - March 14, 2022)
Why PR Needs More Than Sentiment Analysis on Social Media (CIPR - March 15, 2022)
Summary Section:
How Technology Is Transforming The Role Of CMO
By Mirella Vitale, SVP Marketing, Communications & Public Affairs at ROCKWOOL Group
Forbes - March 15, 2022
Moving forward, there will be two types of CMO: The ones that grasp the importance of data, and the ones that stick to traditional methods.
The State of Journalism 2022
By Kristen Dunleavy
Muck Rack Blog - March 15, 2022
The annual Muck Rack State of Journalism survey asked 2,500+ journalists about reporting strategies, social media habits, PR pitching preferences and more.
How Better.com Can Improve
By Linda Thomas Brooks
O'Dwyer's - March 15, 2022
Better.com is back in the news regarding its handling of company layoffs, and once again, unfortunately, their name is working ironically against them.
What the pandemic success of podcasts means for PR pros
By Sean O'Leary
PR Daily - March 15, 2022
"Will people still listen to podcasts?" I vividly remember that question from a client in early March 2020—and that I didn't know the answer.
The White House's TikTok Press Briefing Approach Could Use a Do-Over
By Sophie Maerowitz
PR News - March 14, 2022
While some influencers seemed happy with the White House's briefing on the war in Ukraine, others felt talked down to.
How to Use Mindfulness to Become a Better Manager and Colleague
By Grace
Institute for Public Relations - March 14, 2022
After reviewing the pieces I have previously written over the years for the IPR Organizational Communication Research Center, mindfulness seems to be a constant theme.
Using Paid Media for Your Next Tactic or Campaign
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 15, 2022
Paid media is one-fourth of a PESO Model program, yet many communicators don't use it. Without it, your program will topple over.
Digital PR trends for 2022
By Colin Cather
PRmoment (UK) - March 15, 2022
In the wonderful world of digi PR, links in stories are our bread and butter. Here we look at the current media trends, and how we think these will continue in the 'new normal'.
Develop your voice, develop your confidence—how introverts can thrive in PR professions
By Katie Brenneman
Agility PR Solutions - March 15, 2022
When most people think of PR professionals, they envision extroverted, high-energy people who love public speaking and have unbounded confidence. However, anyone who has worked in PR for a while knows that isn't the case. Some of the best PR professionals are introverts who'd prefer to get their heads down and work on the next social media campaign, rather than mingle with their peers at a business event.
China, Russia & Ukraine: Communicators Need to Pay Attention
By Simon Locke, CEO of CommunicationsMatch, VP of the Foreign Press Association of the U.S.
Commpro - March 14, 2022
Europe and America have been reminded that when you make a deal with the devil, you risk losing your souls.
Why PR Needs More Than Sentiment Analysis on Social Media
By Anthony Cousins, CEO of Factmata
CIPR - March 15, 2022
The use of social media has grown exponentially over the years. In 2020, Statista reported almost half (49%) of the world uses social media. Other figures show TikTok alone gains eight new users every second.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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