Hi! Wednesday's Daily PR Brief is here - March 16, 2022
Read some of today's best PR and Comms industry news clips:
The PR Fallout From Russia's Invasion Of Ukraine (PRovoke Media - March 15, 2022) [PODCAST]
What Employers Need To Know To Succeed In The New World Of Work (Forbes - March 16, 2022)
BerlinRosen Again Tops Observer's PR Power List (O'Dwyer's - March 16, 2022)
How a #kudos Slack channel helps Gravitate PR celebrate the team (PR Daily - March 16, 2022)
Pay Transparency a Good PR Move for Equal Pay Day (PRNEWS - March 15, 2022)
Why PR agencies should lead influencer marketing campaigns (PRmoment (UK) - March 15, 2022)
The state of digital transformation: Many companies have no clear plans, goals or resources (Agility PR Solutions - March 16, 2022)
Better PR Agency Teammate: 3 Lessons Learned Riding Peloton (Amendola Communications - March 16, 2022)
Can You Be Trusted? (HMA Public Relations - March 16, 2022) [PODCAST]
Measuring ROI of Customer Reviews: Are They Worth Adding to Your Marketing Strategy in 2022? (Mention - March 16, 2022)
What can brands learn from the Twitter bot havoc? (Media First (UK) - March 15, 2022)
Summary Section:
The PR Fallout From Russia's Invasion Of Ukraine [PODCAST]
PRovoke Media - March 15, 2022
PRovoke Media follows up its in-depth coverage of Russia's invasion of Ukraine by discussing the PR and reputation issues raised by the horrific events unfolding in Eastern Europe.
What Employers Need To Know To Succeed In The New World Of Work
By Jonas Barck, Chief Marketing Officer, Universum
Forbes - March 16, 2022
In the uncertain future of work, companies need to determine how to move forward in a way that attracts and retains the best talent.
BerlinRosen Again Tops Observer's PR Power List
O'Dwyer's - March 16, 2022
BerlinRosen has topped the 2022 Observer's Best PR Firms in America list that has been published today, making it the first firm to enjoy a repeat performance.
How a #kudos Slack channel helps Gravitate PR celebrate the team
By Ted Kitterman
PR Daily - March 16, 2022
We caught up with Lisette Paras, founder and CEO of the PR agency, who offers recommendations of podcasts, productivity tools and more.
Pay Transparency a Good PR Move for Equal Pay Day
By Nicole Schuman
PRNEWS - March 15, 2022
While some companies may cringe at the openness salary transparency brings, others can use it as an opportunity to promote equal pay clarity.
Why PR agencies should lead influencer marketing campaigns
By Joe Stratton
PRmoment (UK) - March 15, 2022
It's a debate that continues. Where should influencer marketing sit within the marketing mix? It started in the PR world with blogger engagement and then naturally expanded to influencers across social platforms.
The state of digital transformation: Many companies have no clear plans, goals or resources
By Richard Carufel
Agility PR Solutions - March 16, 2022
New research from digital transformation and product development services firm Modus Create reaffirms that many companies are underspending on digital transformation, have not established clear plans and goals, and don't have the processes or resources in place to successfully implement cross-functional digital initiatives.
Better PR Agency Teammate: 3 Lessons Learned Riding Peloton
By Maddie Noteboom
Amendola Communications - March 16, 2022
Peloton has helped me prioritize my health - and discover 3 lessons that I've implemented to help me be a better teammate in the fast-paced world of PR.
Can You Be Trusted? [PODCAST]
By Abbie Fink
HMA Public Relations - March 16, 2022
With the release of this year's Edelman Trust Barometer, Abbie Fink and Dr. Adrian McIntyre discuss the survey results and the importance of prioritizing trust in this week's episode of #CSOM. Hear more!
Measuring ROI of Customer Reviews: Are They Worth Adding to Your Marketing Strategy in 2022?
By Wesley Cherisien
Mention - March 16, 2022
Measuring the Return on Investment of customer reviews is a bit challenging, but are they worth adding to your marketing strategy in 2022?
What can brands learn from the Twitter bot havoc?
By Adam Fisher
Media First (UK) - March 15, 2022
Household brands, universities, healthcare providers, charities, football clubs and government departments were just some of the organisations that found their social media posts taken to task as a perceived PR opportunity turned into a nightmare.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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