Hello, here is Friday's Daily PR Brief - March 18, 2022
Read some of today's best PR and Comms industry news clips:
How PR agencies should answer the question, 'Did they help?' (PR Daily - March 18, 2022)
14 Things Agency Pros Want New Clients To Know (Forbes - March 17, 2022)
PR's Top Pros Talk: Jeanniey Walden (O'Dwyer's - March 18, 2022) [VIDEO]
Tips for Creating Powerful, Pithy and Publishable Soundbites (PRNEWS - March 17, 2022)
Rewarding page views and the threat to PR: The implications Reach's move to reward its journalists for page views (PRmoment (UK) - March 17, 2022)
Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine (Agility PR Solutions - March 18, 2022)
Media Alert Or Press Release? PR Tips (Crenshaw Communications - March 18, 2022)
Omnicom Pulling Out Of Russia (PRovoke Media - March 18, 2022)
PR in 2022: Tread carefully but don't tiptoe (Wildfire - March 17, 2022)
Taking a narrative-based approach to public relations (Muck Rack Blog - March 17, 2022)
Summary Section:
How PR agencies should answer the question, 'Did they help?'
By Katie Harvey
PR Daily - March 18, 2022
Actions matter more than words—and agencies should think about how they can stand with clients to strengthen communities.
14 Things Agency Pros Want New Clients To Know
Forbes - March 17, 2022
To ensure the best results, clients need to understand some important things about the nature of the client-agency relationship.
PR's Top Pros Talk: Jeanniey Walden [VIDEO]
By Steve Barnes
O'Dwyer's - March 18, 2022
As chief innovation and marketing officer at DailyPay, which lets users access the money they've earned at any time, Jeanniey Walden straddles the line between marketing and public relations.
Tips for Creating Powerful, Pithy and Publishable Soundbites
By Jonah Bryson
PRNEWS - March 17, 2022
Don't underestimate how much a juicy soundbite can help your story gain attention in today's crowded media landscape. We offer some useful soundbite tips.
Rewarding page views and the threat to PR: The implications Reach's move to reward its journalists for page views
By Chris Pharo, Managing Director at 72Point
PRmoment (UK) - March 17, 2022
The news that the digital titles of Reach are launching a pilot scheme to measure their journalists on the number page views that achieve each month, was criticised by some rival publishers but it as has rightly set off alarm bells across the PR industry.
Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine
By Richard Carufel
Agility PR Solutions - March 18, 2022
With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.
Media Alert Or Press Release? PR Tips
By Sarah O'Connell
Crenshaw Communications - March 18, 2022
When do you distribute a media alert vs a press release? Check out these PR tips on the difference and knowing when to use them.
Omnicom Pulling Out Of Russia
By Diana Marszalek
PRovoke Media - March 18, 2022
Omnicom is the fourth major marketing holding companies to announce it is suspending business in Russia.
PR in 2022: Tread carefully but don't tiptoe
By Paula Fifield
Wildfire - March 17, 2022
All marketers are generally focused on creating reputational change, relationship building and revenue generation. But even the most seasoned marketer is aware that they're operating in a treacherous environment right now.
Taking a narrative-based approach to public relations
By Stephen Karaolis
Muck Rack Blog - March 17, 2022
Agency owner Stephen Karaolis explains how PR pros can take a narrative-based approach to public relations for media relations success.
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