Hello, today's Daily PR Brief is here - March 22, 2022

Read some of today's best PR and Comms industry news clips:
What up-and-coming PR pros are looking for from mentors (PR Daily - March 22, 2022)
Opinion: Putin's PR game is falling flat. But in Zelensky's hands, the pen is mightier than the sword (CNN - March 21, 2022)
Top Agencies Awards 2022 - Ragan Communications (Ragan - March 18, 2022)
Campion's Gaffe Highlights Delicate Art of the Punchline (PRNEWS - March 21, 2022)
The Browns Take a PR and Reputation Gamble on Deshaun Watson (PRNEWS - March 21, 2022)
Sharing the Spotlight Makes You a Better Leader (Spin Sucks - March 22, 2022)
Half of senior comms leaders struggle with cancel culture (PRmoment (UK) - March 22, 2022)
2022'S World's Most Ethical Companies: 16th annual list from Ethisphere recognizes 136 leaders (Agility PR Solutions - March 22, 2022)
What Makes Your News a Good Story? (Landis Communications - March 21, 2022)
Communications Influence with C-Suite Grows [Gartner Survey] (Sword and the Script Media - March 22, 2022)
Four things PR pros can learn from children (Media Update (South Africa) - March 22, 2022)
Summary Section:
What up-and-coming PR pros are looking for from mentors
By Kimberly Hurd
PR Daily - March 22, 2022
A PR student outlines her hopes for industry mentorship—and what would-be industry mentors can do to help the next generation of PR talent.
Opinion: Putin's PR game is falling flat. But in Zelensky's hands, the pen is mightier than the sword
By Opinion by Bill McGowan and Juliana Silva
CNN - March 21, 2022
Ukrainian President Volodymyr Zelensky is trying to prove there's truth in the old expression, 'the pen is mightier than the sword.' Or in his case -- the selfie video is mightier than the Russian fighter jet. Here, communications coaches Bill McGowan and Juliana Silva dissect Zelensky's PR playbook.
Top Agencies Awards 2022 - Ragan Communications
Ragan - March 18, 2022
All entries into PR Daily’s 2022 Top Agencies Awards have been reviewed, and winners have been selected.
Campion's Gaffe Highlights Delicate Art of the Punchline
By Andrew Byrd
PRNEWS - March 21, 2022
On Sunday March 13, film director Jane Campion walked on stage at the 2022 Critics' Choice Awards to be honored for her work on "The Power of the Dog." During her acceptance speech, Campion acknowledged tennis legends Venus and Serena Williams through what she considered a playful joke.
The Browns Take a PR and Reputation Gamble on Deshaun Watson
By Hinda Mitchell
PRNEWS - March 21, 2022
The Cleveland Browns are risking the team's PR and reputation as it acquires star player Deshaun Watson. Will the gamble pay off?
Sharing the Spotlight Makes You a Better Leader
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 22, 2022
Research shows that the leaders who are inclusive and share the spotlight with their team are the most effective—and are promoted the fastest.
Half of senior comms leaders struggle with cancel culture
By Imogen Osborne, Founder of The Pulse Business
PRmoment (UK) - March 22, 2022
Nearly one in two senior communications leaders (44%) are struggling with cancel culture according to the latest Comms Futures Pulse conducted by research firm The Pulse Business.
2022'S World's Most Ethical Companies: 16th annual list from Ethisphere recognizes 136 leaders
By Richard Carufel
Agility PR Solutions - March 22, 2022
For the 16th year, ethical business standards firm Ethisphere has announced the 136 honorees representing 22 countries and 45 industries that have earned the coveted designation of World’s Most Ethical Companies in 2022.
What Makes Your News a Good Story?
By Andy Lowe
Landis Communications - March 21, 2022
As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. While there isn't a fixed rule, some fundamental principles can guide your decisions. First, let's look at what makes news newsworthy.
Communications Influence with C-Suite Grows [Gartner Survey]
By Frank Strong
Sword and the Script Media - March 22, 2022
According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. And it's grown to the extent it outweighs other business functions.
Four things PR pros can learn from children
By Talisa Carlson
Media Update (South Africa) - March 22, 2022
Dear PR pro, are you feeling frustrated, overwhelmed and just all-in-all tired? If so, media update`s Talisa Carlson is here to tell you that you don`t have to sweat it. When the things that normally work aren't cutting it, we need to turn to roads less travelled (or look to toys unturned).
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