Greetings, check out your Daily PR Brief - March 30, 2022
Read some of today's best PR and Comms industry news clips:
Facebook Defends PR Campaign to Portray TikTok as Threat to Children (Variety - March 30, 2022)
Omnicom Chief Wren Earned $20M in `21 (O'Dwyer's - March 30, 2022)
What journalists at local outlets wish PR pros knew about their jobs (PR Daily - March 30, 2022)
Repairing Will Smith's Reputation Step by Step (PRNEWS - March 29, 2022)
Getting Earned Media Results In an Information Overload World (Spin Sucks - March 29, 2022)
How to pitch successfully (PRmoment (UK) - March 30, 2022) [PODCAST]
How AI-powered intelligence is revolutionizing the PR industry—and where the tech is headed (Agility PR Solutions - March 29, 2022)
15 CX Action Items B2B Companies "Must Do" According to McKinsey Research (Sword and the Script - March 29, 2022)
7 PR Tips For Nailing A Media Interview (Crenshaw Communications - March 30, 2022)
It's Time the Communications Department Is Seen as a Revenue Generator (MarketingProfs - March 30, 2022)
What you need to know if you're looking for a job in PR (MuckRack - March 30, 2022)
Summary Section:
Facebook Defends PR Campaign to Portray TikTok as Threat to Children
By Todd Spangler
Variety - March 30, 2022
Meta, the parent company of Facebook and Instagram, is defending its enlistment of a political lobbying firm to plant negative opinion pieces about rival TikTok in U.S. news outlets — as the social giant tried to deflect attention away from its own PR headaches.
Omnicom Chief Wren Earned $20M in `21
By Kevin McCauley
O'Dwyer's - March 30, 2022
John Wren Omnicom CEO John Wren, who hasn't had a salary hike in 19 years, earned $20 million in 2021 total compensation, which was up 79.3 percent from the year-earlier period.
What journalists at local outlets wish PR pros knew about their jobs
By Allison Carter
PR Daily - March 30, 2022
After seven years working at the Indianapolis Star as a social media producer, content creator, digital strategist and editor, I've met plenty of media relations folks. Here are some of the things I wish PR professionals knew about life in a local newsroom—along with some tips from journalists in other newsrooms.
Repairing Will Smith's Reputation Step by Step
By Aaron Mays
PRNEWS - March 29, 2022
The fallout from Will Smith slapping Chris Rock during the Oscars offers numerous PR takeaways. Here's how one PR pro advises Smith's team to proceed.
Getting Earned Media Results In an Information Overload World
By Gini Dietrich
Spin Sucks - March 29, 2022
We're past the point of complaining about earned media challenges. Gini Dietrich says there are lots of opportunities to get results.
How to pitch successfully [PODCAST]
By Ben Smith
PRmoment (UK) - March 30, 2022
Kat describes Fine Lines as an "agency-growth agency." Previously she worked at Grayling, M&C Saatchi and Weber Shandwick. On the show, we talk about how agencies can improve their pitch techniques but we're also going to take a step back and look at the broader area of growth strategies for PR firms.
How AI-powered intelligence is revolutionizing the PR industry—and where the tech is headed
By Stephen Marcinuk
Agility PR Solutions - March 29, 2022
The world of PR is rapidly evolving to meet the demands of fast-paced news cycles and a torrent of online content. So the world of media relations needs to evolve as well.
15 CX Action Items B2B Companies "Must Do" According to McKinsey Research
By Frank Strong
Sword and the Script - March 29, 2022
The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave.
7 PR Tips For Nailing A Media Interview
By Jennifer Rosenblum
Crenshaw Communications - March 30, 2022
Securing a great interview is only the start. PR pros need to follow these steps to ensure a great interview.
It's Time the Communications Department Is Seen as a Revenue Generator
By Diane Schwartz
MarketingProfs - March 30, 2022
PR and communications has been treated as a second thought for too long. Learn how communicators can advocate for their role as support for the bottom line.
What you need to know if you're looking for a job in PR
By Kristen Dunleavy
MuckRack - March 30, 2022
Looking for a job in PR? Start here. This guide walks you through job responsibilities, various job titles, required skills and more.
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