Howdy, peruse Thursday's Daily PR Brief - March 31, 2022
Read some of today's best PR and Comms industry news clips:
A PR Priority: Raising Awareness Around Mental Wellness (PRNEWS - March 30, 2022)
How Style PR turns up and coming designers into celebrity red carpet favorites (WLS-TV - March 30, 2022) [VIDEO]
Technology PR Firms Registered 'Hyper-Growth' in '21 (O'Dwyer's - March 31, 2022)
How to be a GOAT among communicators (PR Daily - March 30, 2022)
The Social Audio Revolution Is Here (Spin Sucks - March 31, 2022)
Good & Bad PR: Will Smith takes a hit, so does Swatch and Omega's MoonSwatch (PRmoment (UK) - March 31, 2022)
4 effective ways to grow and improve your PR agency (Agility PR Solutions - March 31, 2022)
What are top-tier media outlets? (Axia Public Relations - March 31, 2022)
AI readiness: The seven hard truths for PR (Influence (UK) - March 29, 2022)
Grayling Pulling Out Of Russia (PRovoke Media - March 31, 2022)
Summary Section:
A PR Priority: Raising Awareness Around Mental Wellness
By Brandi Boatner
PRNEWS - March 30, 2022
PR should address staffers' mental health. Listening to employees and communicating wellness efforts are good first steps.
How Style PR turns up and coming designers into celebrity red carpet favorites [VIDEO]
By By Nzinga Blake & Cortez White
WLS-TV - March 30, 2022
Oscar Sunday is a big day for designers who dress celebrities, which is no easy feat, especially for unknown and historically underrepresented designers. But thanks to companies like Style PR, up and coming designers have been given the chance to dress A-list celebrities like the Oscar-nominated Beyonce and Lady Gaga.
Technology PR Firms Registered 'Hyper-Growth' in '21
By Steve Barnes
O'Dwyer's - March 31, 2022
ICR Inc. was the big gainer among the top 10 tech PR firms in O'Dwyer's 2022 rankings, racking up a 209.1 percent increase that took their 2021 net fees to $57 million, making it #2 on the list.
How to be a GOAT among communicators
By Dean Acosta
PR Daily - March 30, 2022
The chief communications officer for Lockheed Martin shares the fundamentals of PR greatness and developing your ‘growth mindset.’
The Social Audio Revolution Is Here
By David Ciccarelli
Spin Sucks - March 31, 2022
Audio platforms have drastically changed the social media landscape. David Ciccarelli shares three ways to strategically incorporate audio content.
Good & Bad PR: Will Smith takes a hit, so does Swatch and Omega's MoonSwatch
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - March 31, 2022
As we head towards the end of March and purposefully towards the historically cringe-worthy April Fools' Day, let's take a look at what has been a great week overall for creativity in the public relations industry, oh yeah, and Will Smith.
4 effective ways to grow and improve your PR agency
By Kevin Gardner
Agility PR Solutions - March 31, 2022
If you ask any public relations agency what the main challenge they face is, chances are they will say the same thing—finding new long-term clients. Many agencies might hope to bring in hoards of new clients by creating a fantastic PR campaign that goes viral worldwide. Unfortunately, this isn't a reality for most and certainly isn't a reliable way to bring in new business.
What are top-tier media outlets?
By Marjorie Comer
Axia Public Relations - March 31, 2022
Learn what top-tier media outlets are and if you should consider aiming for them in your company's public relations strategies.
AI readiness: The seven hard truths for PR
By Claire Simpson
Influence (UK) - March 29, 2022
Artificial intelligence is set to transform the PR industry. We’ve known this for some time, but the question of our readiness in PR remains a salient one.
Grayling Pulling Out Of Russia
By Diana Marszalek
PRovoke Media - March 31, 2022
Grayling will be shuttering its Moscow operation in response to Russia's fierce invasion of Ukraine.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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