Please enjoy your Friday Daily PR Brief - April 1, 2022
Read some of today's best PR and Comms industry news clips:
PR: It's NOT All About Relationships … Is it? (Bianchi Public Relations - March 31, 2022)
Using Optimism To Find Underleveraged Opportunities (Forbes - April 1, 2022)
Ruder Finn Acquires Peppercomm (O'Dwyer's - March 31, 2022)
Broadcast news has a measurement problem. PR pros should learn from it. (PR Daily - March 31, 2022)
How You and Your Executive Can Become a Reporter's Trusted Sources (PRNEWS - March 31, 2022)
How I found my career in PR (or how it found me!) (PRmoment (UK) - March 31, 2022)
The communications department is a revenue generator. Here's why. - Ragan Communications (Ragan - March 31, 2022)
Consumers want brands to deliver on social purpose, not just products—and firms are responding (Agility PR Solutions - March 31, 2022)
Three Things I've Learned...Coyne PR's Tom Coyne (PRovoke Media - April 1, 2022)
Crisis PR: Don't make every issue your own (MuckRack - April 1, 2022)
Summary Section:
PR: It's NOT All About Relationships … Is it?
By Jim Bianchi
Bianchi Public Relations - March 31, 2022
In today's environment, journalists turn to PR pros they know & trust. These PR pros understand their needs & deliver. They have a relationship.
Using Optimism To Find Underleveraged Opportunities
By Jonathan Hanson, Co-Founder & Chief Creative Officer at Unconquered
Forbes - April 1, 2022
The way we perceive challenges with either an optimistic or pessimistic mindset sets the stage for either finding opportunities or caving under negative assumptions.
Ruder Finn Acquires Peppercomm
By Kevin McCauley
O'Dwyer's - March 31, 2022
Ruder Finn has acquired Peppercomm, a firm that reported $9.2M in 2021 fee income for the 58th slot on O’Dwyer’s rankings of PR firms.
Broadcast news has a measurement problem. PR pros should learn from it.
By Ted Kitterman
PR Daily - March 31, 2022
A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.
How You and Your Executive Can Become a Reporter's Trusted Sources
By Seth Arenstein
PRNEWS - March 31, 2022
A common refrain PR pros hear from executives they represent is, 'Why don't I get called as a source?' Here's how to respond.
How I found my career in PR (or how it found me!)
By Daney Parker
PRmoment (UK) - March 31, 2022
PRs describe how they found their way into the industry, or in some cases, how the industry found them.
The communications department is a revenue generator. Here's why. - Ragan Communications
By Diane Schwartz, Ragan CEO
Ragan - March 31, 2022
Ragan CEO Diane Schwartz breaks down how communications is one of the most powerful — and unacknowledged — revenue drivers for a company.
Consumers want brands to deliver on social purpose, not just products—and firms are responding
By Richard Carufel
Agility PR Solutions - March 31, 2022
Social purpose is more than a marketing initiative—it's now a brand and business imperative, new research from the American Marketing Association – New York affirms. American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line.
Three Things I've Learned...Coyne PR's Tom Coyne
PRovoke Media - April 1, 2022
Coyne PR founder & CEO Tom Coyne outlines three key lessons he has learned from the past two years.
Crisis PR: Don't make every issue your own
By Andrew Gretchko
MuckRack - April 1, 2022
Brands spend countless hours, along with robust budgets, to create a persona. All that can be undone in a second with an errant tweet or misguided pitch.
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