Please enjoy today's Daily PR Brief - April 5, 2022

Read some of today's best PR and Comms industry news clips:
Self-Service PR Platforms Will Force Agencies to Increase Transparency (O'Dwyer's - April 5, 2022)
Five Communication Barriers In Business And How To Fix Them (Forbes - April 5, 2022)
University of Tennessee is starting early to get diverse students interested in PR (PR Daily - April 4, 2022)
Shared Media Considerations In a PESO Model Program (Spin Sucks - April 5, 2022)
Standing on the Shoulders of Others (PRSay - April 5, 2022)
Do journalists make good PR people? (PRmoment (UK) - April 5, 2022) [PODCAST]
Social responsibility initiatives taking hold in all organizations: 9 in 10 say CSR is a priority (Agility PR Solutions - April 5, 2022)
Is Timing Everything? (HMA Public Relations - April 5, 2022)
Keeping Women in the PR Workforce (PRNEWS - March 31, 2022)
Spokesperson shows power of personal anecdotes as spotlight begins to shine on Qatar (Media First (UK) - April 5, 2022)
Briefing: professional ethics (PR Academy - April 4, 2022)
Summary Section:
Self-Service PR Platforms Will Force Agencies to Increase Transparency
By Stephen Marcinuk
O'Dwyer's - April 5, 2022
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the "traditional" PR model.
Five Communication Barriers In Business And How To Fix Them
By Patricia Pehar, Chief Communications Officer at Web Safe 101
Forbes - April 5, 2022
It's absolutely vital that organizations break down these communication barriers. It may not be an easy fix, but it's well worth the effort.
University of Tennessee is starting early to get diverse students interested in PR
By Ted Kitterman
PR Daily - April 4, 2022
As the PR industry grapples with a lack of diversity, educators are looking to entice future leaders to consider a comms career before they get to college.
Shared Media Considerations In a PESO Model Program
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 5, 2022
Shared media is one-forth of a PESO Model program. We explore how to choose where to be, what to communicate, and where and when to test things out.
Standing on the Shoulders of Others
By Nathan Lammers
PRSay - April 5, 2022
A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, "We are standing on the shoulders of those who came before us." It was a simple reminder that many have paved the road before us, and that it's our duty to pave it for our peers and for future generations.
Do journalists make good PR people? [PODCAST]
By Ben Smith
PRmoment (UK) - April 5, 2022
This week we're chatting to Lara Gould about whether journalists make good PR people. Lara used to work at The Mail On Sunday and the Sunday Mirror. In 2014 she left journalism for PR and set up Goldbug Communications in 2016.
Social responsibility initiatives taking hold in all organizations: 9 in 10 say CSR is a priority
By Richard Carufel
Agility PR Solutions - April 5, 2022
Serving the social good is now thought to be more important than ever for most brands and businesses as social responsibility becomes a high priority for executives across for-profit companies and nonprofit organizations, new research from investment solutions firm PNC Institutional Asset Management reveals.
Is Timing Everything?
By Justin Liggin
HMA Public Relations - April 5, 2022
Is timing everything when it comes to social media? Justin Liggin shares the best times for your content across the biggest platforms in today's post.
Keeping Women in the PR Workforce
By Nicole Schuman
PRNEWS - March 31, 2022
The end of March marks the closing of Women's History Month. However, that doesn't stop the continuing conversation about how women can impact industry and the world. And that conversation includes exploring the evaporation of women from the workforce, which particularly accelerated with the COVID pandemic.
Spokesperson shows power of personal anecdotes as spotlight begins to shine on Qatar
By Adam Fisher
Media First (UK) - April 5, 2022
Qatar hopes the tournament - the first Arab World Cup - will change perceptions and present it as a bold, modern, glittering, forward-thinking country.
Briefing: professional ethics
By Richard Bailey
PR Academy - April 4, 2022
We draw on professional codes and the academic literature to provide an overview of ethics in public relations.
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