Greetings, your Daily PR Brief is here - April 6, 2022
Read some of today's best PR and Comms industry news clips:
PR Pros Brace for Continued Activism Challenges (O'Dwyer's - April 5, 2022)
What are the most popular KPIs in PR? (PRmoment (UK) - April 5, 2022)
What communicators need to know about identity language (PR Daily - April 5, 2022)
Twitter Properly Announces Controversial Musk Board Appointment (PRNEWS - April 5, 2022)
Mistakes Business Owners Make with Their Brand Story (PR Couture (UK) - April 4, 2022)
PR experts spell out what went wrong with Trump's Truth Social (The Drum - April 6, 2022)
What is Newsjacking? (Landis Communications - April 4, 2022)
Learning, Returning to Work and Resiliency in a Post-Pandemic World (Ground Floor Media - April 5, 2022)
8 Community Building Best Practices For Robust Communities (Plus Examples) (Mention - April 6, 2022)
PRovoke Media Unveils 2022 North American Agencies Of The Year Finalists (PRovoke Media - April 6, 2022)
Bringing the family together under one brand (PR Academy - April 6, 2022)
Summary Section:
PR Pros Brace for Continued Activism Challenges
By Jon Gingerich
O'Dwyer's - April 5, 2022
A climate of political divisiveness has PR strategists more focused than ever on the practice of communicating with purpose, according to USC Annenberg Center for Public Relations' latest Global Communications Report.
What are the most popular KPIs in PR?
By Richard Benson, Co-Founder of Releasd
PRmoment (UK) - April 5, 2022
When PR professionals use coverage reporting tool Releasd to create coverage reports, they are given the freedom to add their own custom KPIs. Over the last six years, more than 400,000 individual KPIs have been created across 100,000 reports.
What communicators need to know about identity language
By Ted Kitterman
PR Daily - April 5, 2022
Dictionary.com’s senior director of editorial explains how language is changing — and why it matters so much for corporate leaders and communicators to stay up to date.
Twitter Properly Announces Controversial Musk Board Appointment
By Nicole Schuman
PRNEWS - April 5, 2022
It’s reasonable to say the public implications of Twitter's appointment of Elon Musk could become complicated, to say the least.
Mistakes Business Owners Make with Their Brand Story
By Stacey Shannon
PR Couture (UK) - April 4, 2022
While a business is supposed to be a corporate entity, things are not as simple as they first appear to be. While a brand message may sometimes seem like a statement or a manifesto, it only exists in a B2C/B2B relation. It's not just about the message. It's about who gets the message, as well as how they feel/interpret it. In other words, it's a matter of PR more than anything else.
PR experts spell out what went wrong with Trump's Truth Social
By Kendra Clark
The Drum - April 6, 2022
The iOS app launch of Trump’s Truth Social was riddled with problems. Now, as two top executives step down from their posts just months after joining, the whole operation appears to be in peril. Political strategists and PR pros discuss the fallout and what could have been avoided.
What is Newsjacking?
By Robin Carr
Landis Communications - April 4, 2022
What can an organization do to keep its brand top-of-mind when there’s no news? Newsjacking.
Learning, Returning to Work and Resiliency in a Post-Pandemic World
By Jim Licko
Ground Floor Media - April 5, 2022
Read the SXSW takeaways on how the pandemic has changed that way we learn, sources we trust when seeking information and how we prefer to work.
8 Community Building Best Practices For Robust Communities (Plus Examples)
By Mark Quadros
Mention - April 6, 2022
You're looking to start your online community or master your community management? It isn't always easy, read more to find the best practices.
PRovoke Media Unveils 2022 North American Agencies Of The Year Finalists
PRovoke Media - April 6, 2022
BCW, Edelman, FleishmanHillard, Golin and Weber Shandwick will vie for Large Agency of the Year honors, while another 57 firms are shortlisted and analyzed across a further 12 categories.
Bringing the family together under one brand
By Nina Stenning
PR Academy - April 6, 2022
In this case study prepared for a PRCA Diploma in Integrated Communication Management assignment, Nina Stenning presents an integrated campaign for a financial services brand.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.