Please enjoy your Wednesday Daily PR Brief - April 13, 2022
Read some of today's best PR and Comms industry news clips:
Another PR Tech Startup Gets Venture Funding (Sword and the Script - April 12, 2022)
Why Every Company Needs A Chief Video Officer (Forbes - April 13, 2022)
PR's Top Pros Talk: Robin Verges (O'Dwyer's - April 13, 2022) [VIDEO]
3 crisis communications lessons from the Academy's Oscars slap response (PR Daily - April 12, 2022)
Is Burger King's Trouble Really a Whopper? (PRNEWS - April 11, 2022)
Have the acceptable standards of who you should work for in PR changed? (PRmoment (UK) - April 13, 2022)
The ROI of customer empathy: Understanding the role empathy plays in overall success (Agility PR Solutions - April 13, 2022)
Crisis … Continued: The Old and New Rules of Crisis Communication (Commpro - April 13, 2022)
Four Ways to Amplify Your Media Relations (MarketingProfs - April 13, 2022)
Show your value: New Muck Rack features connect pitches to coverage, expand search capability and group syndicated articles (Muck Rack - April 13, 2022)
Summary Section:
Another PR Tech Startup Gets Venture Funding
By Frank Strong
Sword and the Script - April 12, 2022
Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services,
Why Every Company Needs A Chief Video Officer
By Lisa Bennett
Forbes - April 13, 2022
Whatever route a company takes, fully embracing the potential of video by ensuring someone is navigating its challenges and opportunities is sure to pay dividends.
PR's Top Pros Talk: Robin Verges [VIDEO]
By Steve Barnes
O'Dwyer's - April 13, 2022
"The story is everything and the ability to tell it," Rubenstein senior vp Robin Vreges tells Doug Simon, "but I think the top tip is, after you know what the story is, what's the picture? What do you want people to imagine? Because you can tell a great story, but what you really want to do to grab people's attention is to make them picture it."
3 crisis communications lessons from the Academy's Oscars slap response
By Ted Kitterman
PR Daily - April 12, 2022
A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.
Is Burger King's Trouble Really a Whopper?
By Seth Arenstein
PRNEWS - April 11, 2022
The legal case against Burger King's Whopper raises an interesting question for PR. When is a little truth stretching permissible?
Have the acceptable standards of who you should work for in PR changed?
By Ben Smith
PRmoment (UK) - April 13, 2022
We talk to Mary Best West about the implications of the seismic changes we've recently on the ethical choices PR people will have to make.
The ROI of customer empathy: Understanding the role empathy plays in overall success
By Richard Carufel
Agility PR Solutions - April 13, 2022
New research from video-based human insight firm UserTesting looks at the role CEOs play in building a culture of customer understanding and the impact customer empathy has on driving innovation, digital transformation, financial performance, and ultimately business success.
Crisis … Continued: The Old and New Rules of Crisis Communication
By Lesley Sillaman, EVP, Red Havas
Commpro - April 13, 2022
As communicators, we've all been taught the standard rules of crisis situations – succinctly put: that you can work your way out of a crisis with timely, transparent and truthful communication.
Four Ways to Amplify Your Media Relations
By Erica Torres
MarketingProfs - April 13, 2022
The media landscape is always changing, and the same goes for media relations. Here are 4 ways to amp up your PR strategy.
Show your value: New Muck Rack features connect pitches to coverage, expand search capability and group syndicated articles
Muck Rack - April 13, 2022
We've launched new features including coverage reports, group syndicated articles and article searches going back 25 months.
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