Good Tuesday, here's your Daily PR Brief - April 19, 2022
Read some of today's best PR and Comms industry news clips:
Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort (Sword and the Script - April 19, 2022)
16 Ways To Communicate Positive Changes When A PR Crisis Hits (Forbes - April 18, 2022)
Communicators are key to successful employee volunteer programs. Here's how. (Ragan Communications - April 18, 2022)
Balancing Engagement with Conversion on LinkedIn (PRNEWS - April 18, 2022)
Measurement Roundtable: Aligning Digital and Offline Data (Institute for Public Relations - April 18, 2022)
The Follow-Up Pitch: PR Tips On Getting It Noticed (Crenshaw Communications - April 18, 2022)
The power of local radio: Why PR can't ignore this media opportunity (Agility PR Solutions - April 19, 2022)
How to be a great Chief Marketing Officer with Steve Boehler (Axia Public Relations - April 19, 2022) [VIDEO]
The State Of Technology Storytelling In Asia (PRovoke Media - April 19, 2022) [PODCAST]
Here's what the SEC's looming emissions rule means for comms (PR Daily - April 19, 2022)
Summary Section:
Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
By Frank Strong
Sword and the Script - April 19, 2022
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform
16 Ways To Communicate Positive Changes When A PR Crisis Hits
By Forbes Agency Council
Forbes - April 18, 2022
A company facing a major public relations problem would do well to not only mitigate the potential damage it might cause but also flip the narrative so as to better shape public perception of the issue.
Communicators are key to successful employee volunteer programs. Here's how.
By Amanda Ponzar
Ragan Communications - April 18, 2022
Read on for some ways that communicators can apply their skills to employee volunteer programs, both virtually and in the office.
Balancing Engagement with Conversion on LinkedIn
By Jennifer Apy
PRNEWS - April 18, 2022
#SSU2022 speaker Jennifer Apy, CMO, Chief Insiders, offers tips on how B2B social marketers can utilize LinkedIn to bolster conversion and engagement.
Measurement Roundtable: Aligning Digital and Offline Data
Institute for Public Relations - April 18, 2022
Recently, members of the IPR Measurement Commission participated in an online discussion about aligning digital and offline data. Led by IPR Measurement Commission Member Katie Paine, the IPR Measurement Commissioners discussed how to integrate offline data into practice. Here is what they had to say.
The Follow-Up Pitch: PR Tips On Getting It Noticed
By Veronica Amenta
Crenshaw Communications - April 18, 2022
As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. Sometimes emails get overlooked, how can PR pros master the follow up?
The power of local radio: Why PR can't ignore this media opportunity
By Rebecca Daniels
Agility PR Solutions - April 19, 2022
Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium.
How to be a great Chief Marketing Officer with Steve Boehler [VIDEO]
By On Top of PR Podcast
Axia Public Relations - April 19, 2022
Steve Boehler discusses what the CMO job consists of and what characteristics make a great CMO.
The State Of Technology Storytelling In Asia [PODCAST]
PRovoke Media - April 19, 2022
Allison Partners MD Jeremy Seow and technology journalist Eileen Yu join the PRovoke Media podcast to examine how tech news is changing in Asia.
Here's what the SEC's looming emissions rule means for comms
By Tom Corfman
PR Daily - April 19, 2022
Communicators should prepare for the end of greenwashing ahead of a sweeping SEC plan to overhaul climate change reporting.
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