Hi! Peruse today's Daily PR Brief - April 20, 2022
Read some of today's best PR and Comms industry news clips:
How PR firms can improve security measures amid the uptick in cyberattacks (PR Daily - April 20, 2022)
Five Tips CMOs Can Use To Help Grow Their Team (Forbes - April 19, 2022)
PR's Top Pros Talk: Sharon Reis (O'Dwyer's - April 20, 2022) [VIDEO]
Dreams and Reality: Controlling the Media or Countering Negative Coverage (PRNEWS - April 20, 2022)
Essential PR KPIs and how to measure them (Muck Rack Blog - April 20, 2022)
Link building and public relations—two sides of the same coin (Agility PR Solutions - April 19, 2022)
The value of being punctual (Axia Public Relations - April 19, 2022)
Southwest Air's intern Twitter thread: Brilliant or brutal social media marketing? (Arik Hanson - April 19, 2022)
A Global, European and German Perspective on the Latest ESG Reporting Standards (Landis Communications - April 19, 2022)
Omnicom PR Agencies Up 14% In First Quarter (PRovoke Media - April 19, 2022)
Summary Section:
How PR firms can improve security measures amid the uptick in cyberattacks
By Rachael Dowd
PR Daily - April 20, 2022
Over the past few weeks, the world has watched the Ukrainian-Russian crisis evolve into a significant conflict, impacting hundreds of thousands of people and businesses. After the conflict broke out, U.S. cybersecurity agencies reported an 800% increase in cyberattacks over a 48-hour period.
Five Tips CMOs Can Use To Help Grow Their Team
By Iryna Manukovska
Forbes - April 19, 2022
Growth is about making others more powerful, not showcasing your own power.
PR's Top Pros Talk: Sharon Reis [VIDEO]
By Steve Barnes
O'Dwyer's - April 20, 2022
"When I'm in an interview and somebody says 'I'm a people person,' sometimes it makes me cringe a little," says The Reis Group principal Sharon Reis.
Dreams and Reality: Controlling the Media or Countering Negative Coverage
By Arthur Solomon
PRNEWS - April 20, 2022
Some communicators claim they can control the media. They can't, our author argues, though there are methods for handling negative coverage.
Essential PR KPIs and how to measure them
By Steven Knollmeyer
Muck Rack Blog - April 20, 2022
With these essential KPIs for PR pros, you’ll be able to measure the metrics that matter and track the tangible success of your media campaigns.
Link building and public relations—two sides of the same coin
By Sally Norton
Agility PR Solutions - April 19, 2022
When we say “link building” and “public relations,” those two things look very different. Although both strategies do different things, we should look at them as separate sides of the same coin.
The value of being punctual
By Jacob McKimm
Axia Public Relations - April 19, 2022
See how being punctual can grant you success in your PR career.
Southwest Air's intern Twitter thread: Brilliant or brutal social media marketing?
By Arik Hanson
Arik Hanson - April 19, 2022
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter.
A Global, European and German Perspective on the Latest ESG Reporting Standards
By Mark Diegelmann
Landis Communications - April 19, 2022
ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. In this blog, Mark Diegelmann discusses the upcoming ESG reporting standards and how they impact companies worldwide.
Omnicom PR Agencies Up 14% In First Quarter
By Diana Marszalek
PRovoke Media - April 19, 2022
Omnicom's PR agencies saw revenue rise 14% in Q1, the fourth consecutive quarter of growth.
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