Good weekend! Here's your Friday Daily PR Brief - April 22, 2022
Read some of today's best PR and Comms industry news clips:
6 tips to be the best PR professional you can be (Agility PR Solutions - April 22, 2022)
Six Things Everyone Should Know About Public Relations (Forbes - April 22, 2022)
Unilever Will Stop Advertising Food and Drink to Children Under the Age of 16 (Adweek - April 21, 2022)
The three big mistakes brands make in LGBTQ+ PR (Fast Company - April 22, 2022)
CNN+ To Shutter Weeks After Debut (O'Dwyer's - April 21, 2022)
BET Social Impact Chief: Social Change is 'a Long Game' (PRNEWS - April 21, 2022)
Using the PESO Model In a Communications Campaign (Spin Sucks - April 19, 2022)
How to bring juniors and seniors together in PR despite WFH (PRmoment (UK) - April 21, 2022)
Three Things I've Learned...Barbara Phillips (PRovoke Media - April 22, 2022)
The CEO Echo | March 2022 Rankings (Meltwater - April 22, 2022)
Summary Section:
6 tips to be the best PR professional you can be
By Lewis Robinson
Agility PR Solutions - April 22, 2022
The world of public relations forms the backbone of business. Whether you work for a law firm or an insurance company, you are the liaison between your organization and the general public.
Six Things Everyone Should Know About Public Relations
By Adrian Falk
Forbes - April 22, 2022
Over the past 20 years running my own international public relations and advertising agency, I've come up with six of the most common questions I've been asked about publicity.
Unilever Will Stop Advertising Food and Drink to Children Under the Age of 16
By Rebecca Stewart
Adweek - April 21, 2022
Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media.
The three big mistakes brands make in LGBTQ+ PR
By Mark Pasetsky
Fast Company - April 22, 2022
While there's been a ton of progress in raising awareness and championing the inclusion of the LGBTQ+ community, recent developments, like Florida's 'Don't Say Gay' bill and the Texas AG's anti-trans opinion, show there's still much work to be done.
CNN+ To Shutter Weeks After Debut
By Jon Gingerich
O'Dwyer's - April 21, 2022
Owning to a lukewarm reception, CNN's heavily-publicized streaming platform CNN+ is shutting down less than a month after its launch.
BET Social Impact Chief: Social Change is 'a Long Game'
By Andrew Byrd
PRNEWS - April 21, 2022
Developing your company's social impact initiative is a daunting task, but do your homework yet don't overthink it, says BET Networks' Jeanine Liburd.
Using the PESO Model In a Communications Campaign
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 19, 2022
Every successful PESO Model program begins with owned media. Without it, you have nothing to share, nothing to earn credibility for, and nothing to amplify.
How to bring juniors and seniors together in PR despite WFH
By Daney Parker
PRmoment (UK) - April 21, 2022
Some believe there is a disconnect in PR right now, as new entrants want to work in offices where they can get help from their peers and seniors in person, whilst more senior people are used to working at home and want to stay there. We asked senior PRs how they tackle this problem.
Three Things I've Learned...Barbara Phillips
PRovoke Media - April 22, 2022
The founder of Brownstone Communications and chair of the PRCA's Race and Ethnicity Equity Board shares three lessons she has learned over the past two years.
The CEO Echo | March 2022 Rankings
By Perri Robinson
Meltwater - April 22, 2022
In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2022 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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