Hi, check out today's Daily PR Brief - April 27, 2022

Read some of today's best PR and Comms industry news clips:
How PR pros could be affected by Elon Musk's Twitter purchase (PR Daily - April 26, 2022)
Just Say It: Countering Negative Media Coverage, Part II (PRNEWS - April 26, 2022)
Pioneer Belle Moskowitz (1877-1933) (Institute for Public Relations - April 18, 2022)
Elizabeth Holmes: Not All Crises Are PR Crises (Spin Sucks - April 26, 2022)
How to build a community: a discussion with Michelle Goodall, chief marketing officer, Guild on the PRmoment podcast (PRmoment - April 27, 2022) [PODCAST]
Managing reporter calls and media interviews: Pointers for success (Axia Public Relations - April 26, 2022)
Collaboration and Learning Between IR and PR (Commpro - April 27, 2022)
Communications Remains Front and Center in the Workplace (HMA Public Relations - April 27, 2022) [PODCAST]
What Every Marketer Needs to Understand About True Thought Leadership (Influence & Co. - April 27, 2022)
PRovoke Media Unveils 2022 EMEA Consultancies Of The Year Finalists (PRovoke Media - April 27, 2022)
Meet the inspiring women behind The Publicists Forum—a group supporting publicists of color (Muck Rack - April 27, 2022)
Summary Section:
How PR pros could be affected by Elon Musk's Twitter purchase
By Allison Carter
PR Daily - April 26, 2022
Here’s how the shift could affect your day-to-day work and your long-term strategies.
Just Say It: Countering Negative Media Coverage, Part II
By Michel Lemay
PRNEWS - April 26, 2022
Perhaps PR can't control the media, but it can shape the message. Our author argues in favor of companies responding promptly.
Pioneer Belle Moskowitz (1877-1933)
By Olivia Kresic
Institute for Public Relations - April 18, 2022
Only recently has the public relations profession acknowledged the contributions of Belle Moskowitz (1877-1933). Moskowitz held many roles, from social progressive/social worker/educator, to legislative activist, to labor relations expert, to PR director for New York/New Jersey's Port Authority, and campaign manager for Al Smith, the first Catholic to seek the presidency.
Elizabeth Holmes: Not All Crises Are PR Crises
By Gini Dietrich
Spin Sucks - April 26, 2022
It’s easy to say the Theranos downfall was because of tech media or because of a series of PR crises, but both of those statements are wrong.
How to build a community: a discussion with Michelle Goodall, chief marketing officer, Guild on the PRmoment podcast [PODCAST]
By Ben Smith
PRmoment - April 27, 2022
This week on the PRmoment Podcast, I'm interviewing Michelle Goodall, chief marketing officer, Guild about the techniques required to build a community, the differences between a network and a community and what are the advantages for organisations in having an engaged community.
Managing reporter calls and media interviews: Pointers for success
By Marjorie Comer
Axia Public Relations - April 26, 2022
See how you can do great in media interviews and phone calls with reporters with these tips from a PR pro.
Collaboration and Learning Between IR and PR
By Mike Paffmann, CEO of Virgo PR
Commpro - April 27, 2022
A decade ago, most big companies didn't have investor relations professionals, and if they had an employee that was responsible for financial communication, that person was typically a manager working in public relations. These days, practically every big company doesn't only have an investor relations director, but an entire department dedicated to investor relations.
Communications Remains Front and Center in the Workplace [PODCAST]
By Abbie Fink
HMA Public Relations - April 27, 2022
While a lot has changed in the workplace, the importance of communications remains the same. Hear more on this in the latest episode of #CSOM with Abbie Fink and Adrian McIntyre.
What Every Marketer Needs to Understand About True Thought Leadership
By Alyssa Patzius
Influence & Co. - April 27, 2022
What marketers need to understand about the differences between thought leadership and content marketing.
PRovoke Media Unveils 2022 EMEA Consultancies Of The Year Finalists
PRovoke Media - April 27, 2022
The EMEA Consultancies of the Year awards again represent unrivalled independent analysis of the region's best firms, across geographic categories and in specific disciplines. From giant multinationals to small local specialists — they are nominated and analyzed across the 19 Consultancy of the Year categories.
Meet the inspiring women behind The Publicists Forum—a group supporting publicists of color
By Kristen Dunleavy
Muck Rack - April 27, 2022
When the pandemic hit the United States, these four PR pros knew they needed to step up. Learn how The Publicists Forum is helping publicists of color.
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