Hi, peruse your Thursday Daily PR Brief - April 28, 2022
Read some of today's best PR and Comms industry news clips:
KFC's Latest PR Stunt Is A Chicken Bouquet (TheStreet - April 28, 2022)
Interpublic Reports 9.8% Growth (O'Dwyer's - April 28, 2022)
What clients want from PR firms in the post-pandemic era (PR Daily - April 27, 2022)
Measurement Myths that Hamper Public Relations (PRNEWS - April 27, 2022)
Forming Emotional Identity: Why What Customers Feel Matters (Spin Sucks - April 28, 2022)
Reactive PR and case studies: why it works (The Drum - April 28, 2022)
PR pros earned $10K more than journalists in 2021 and other must-know stats (Muck Rack - April 28, 2022) [Infographic]
5 reasons why media monitoring matters more than ever in 2022 (Agility PR Solutions - April 28, 2022)
Remote working is corrupting the PR talent pool (InsideOut Public Relations (Australia) - April 28, 2022)
How Do I Get the Media to Read My Pitch? (HMA Public Relations - April 28, 2022)
Discover Important Lessons Yoga Can Teach Us About Marketing (Three Girls Media, Inc. - April 27, 2022)
Summary Section:
KFC's Latest PR Stunt Is A Chicken Bouquet
By Veronika Bondarenko
TheStreet - April 28, 2022
KFC is hoping your mother finds flowers okay but fried chicken even better.
Interpublic Reports 9.8% Growth
By Kevin McCauley
O'Dwyer's - April 28, 2022
Interpublic CEO Philippe Krakowsky said Q1 net revenues rose 9.8 percent to $2.2B due to increases in business across a broad range of sectors and geographies.
What clients want from PR firms in the post-pandemic era
By Ted Kitterman
PR Daily - April 27, 2022
Big Valley Marketing’s Katie Huang Shin offers insights on how client expectations are changing in the current business landscape.
Measurement Myths that Hamper Public Relations
By Mark Weiner
PRNEWS - April 27, 2022
In PR we contend with many myths that continue to endure despite advances in the profession. Some of the most enduring relate to the science of PR. In this column, we will expose some PR conventions as myths, while explaining why they’re myths and sharing supportive details about the true state of the profession.
Forming Emotional Identity: Why What Customers Feel Matters
By Whit Kinser
Spin Sucks - April 28, 2022
Brands grow and endure because of how consumers feel about them. Whit Kinser has three steps for forming an emotional identity with an audience.
Reactive PR and case studies: why it works
By Alex Minion
The Drum - April 28, 2022
Reactive PR offers journalists valuable resources (such as internal data and case studies), forms relationships though building a reputation as a reliable source for insights, and helps brands to jump on current trends by utilizing viral accounts as case studies to support. Alex Minion, digital PR and content executive from UNRVLD, looks into the essentials for this kind of PR.
PR pros earned $10K more than journalists in 2021 and other must-know stats [Infographic]
Muck Rack - April 28, 2022
The pay gap between PR pros and journalists has grown over the last year. This post will look at salaries and other demographic information for PR pros and journalists.
5 reasons why media monitoring matters more than ever in 2022
By Vikas Kalwani
Agility PR Solutions - April 28, 2022
As we move further into the 21st century, it's important that businesses keep up with the latest trends to stay ahead of the competition.
Remote working is corrupting the PR talent pool
By Rachel Demarco
InsideOut Public Relations (Australia) - April 28, 2022
As a generation who grew up on screens and is statistically more prone to anxiety, believing you can build skills in PR behind a screen is corrupting our talent pool.
How Do I Get the Media to Read My Pitch?
By Alison Bailin
HMA Public Relations - April 28, 2022
When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.
Discover Important Lessons Yoga Can Teach Us About Marketing
By Naomi Schapiro
Three Girls Media, Inc. - April 27, 2022
What marketing strategies can we learn from yoga? In this blog article, we cover six takeaways that can also be used as overall life lessons.
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