Good Monday, read today's Daily PR Brief - May 2, 2022
Read some of today's best PR and Comms industry news clips:
Has PR learnt to 'live with Covid'? (PRmoment (UK) - April 28, 2022)
PR Is Not A 'Lead' Conversation (Forbes - May 2, 2022)
The redefinition of PR (PR Week Global - May 2, 2022)
PR's Top Pros Talk: Andréa Richardson (O'Dwyer's - May 2, 2022) [VIDEO]
Russian invasion of Ukraine offers clear imperative for speed in crisis comms (PR Daily - April 29, 2022)
ESG Pros Differ on Who Should Lead Companies on Social Issues (PRNEWS - April 30, 2022)
7 steps to transform the PR recruiting process (Agility PR Solutions - April 29, 2022)
Big data provides big insights in public relations (Axia Public Relations - May 1, 2022)
Partnering To Bolster Multicultural Communications (PRovoke Media - May 2, 2022) [PODCAST]
These are the biggest productivity drains on communicators, Ragan survey says (Ragan Communications - May 2, 2022)
Summary Section:
Has PR learnt to 'live with Covid'?
By Daney Parker
PRmoment (UK) - April 28, 2022
Have you stopped wearing your mask now that we are all ‘living with Covid’? If you haven’t, you are in the minority judging from those travelling on British public transport…. We asked senior PRs how working in PR has been affected by the pandemic in the longer term.
PR Is Not A 'Lead' Conversation
By Sarah Tourville, CEO and Founder of Media Frenzy Global
Forbes - May 2, 2022
PR’s contribution needs to be assessed beyond leads, as its purpose is much greater.
The redefinition of PR
By Barbara White-Sax
PR Week Global - May 2, 2022
Evolution has always been a must for PR pros to serve brands best. The past couple of years, though, have amplified that like never before, with comms pros assuming oversight over more matters than ever.
PR's Top Pros Talk: Andréa Richardson [VIDEO]
By Steve Barnes
O'Dwyer's - May 2, 2022
Zeno Group global head of diversity, equity & inclusion Andréa Richardson talks about the challenges of getting a multi-generational workforce to understand each other.
Russian invasion of Ukraine offers clear imperative for speed in crisis comms
By Ted Kitterman
PR Daily - April 29, 2022
Two food brands have the same message about ongoing business operations in Russia during wartime. Here’s why one has been much better received.
ESG Pros Differ on Who Should Lead Companies on Social Issues
By Seth Arenstein
PRNEWS - April 30, 2022
Who should lead a company's stance on social issues? We asked 2022 Social Impact Awards honorees this and other questions about ESG.
7 steps to transform the PR recruiting process
By Dan Martin
Agility PR Solutions - April 29, 2022
Public relations is vital in every organization. With good public relations, businesses can create a solid online presence. Also, good PR will help you build effective marketing strategies. And with PR, you can tell your story and sell your business to the public.
Big data provides big insights in public relations
By Jason Mudd
Axia Public Relations - May 1, 2022
See how your company can tailor user experiences with big data, how McDonald's is driving visitors to it's app, and more!
Partnering To Bolster Multicultural Communications [PODCAST]
PRovoke Media - May 2, 2022
Zeno Group CEO Barby Siegel and Egami Group CEO Teneshia Jackson Warner join the PRovoke Media podcast to discuss their firms’ new partnership centered around diversifying communications.
These are the biggest productivity drains on communicators, Ragan survey says
By Justin Joffe
Ragan Communications - May 2, 2022
Heavy workloads and inefficient meetings zap productivity, according to a comprehensive Ragan Salary & Workplace Culture Survey report.
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