Hi, read today's Daily PR Brief - May 5, 2022

Read some of today's best PR and Comms industry news clips:
BeReal: What PR pros should know about the newest hit social media platform (PR Daily - May 5, 2022)
Companies Face Myriad Options on Abortion, None is Easy (PRNEWS - May 4, 2022)
PR Pros Must Upskill In Trans Awareness (Spin Sucks - May 5, 2022)
How ESG Can Foster Business Growth And Brand Affinity (Forbes - May 5, 2022)
What's behind the record-breaking growth of healthcare PR in the last 12 months? (PRmoment (UK) - May 3, 2022) [PODCAST]
Dissolving the Myth: How Public Relations Helps Brands Sell (PRGN - May 4, 2022)
PR in time of war: How energy communications became part of the Ukrainian war effort (Agility PR Solutions - May 5, 2022)
Which Campaign Wins? (Neo PR (UK) - May 5, 2022)
The story of the pensioner riding buses to keep warm and the importance of empathy in your media interviews (Media First (UK) - May 5, 2022)
Golin Named 2022 North American Agency Of The Year (PRovoke Media - May 5, 2022)
Summary Section:
BeReal: What PR pros should know about the newest hit social media platform
By Emma Atkinson
PR Daily - May 5, 2022
A daily two-minute opportunity to show yourself and your surroundings in an authentic way is proving popular with Gen Z and younger millennials.
Companies Face Myriad Options on Abortion, None is Easy
By Seth Arenstein
PRNEWS - May 4, 2022
Companies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.
PR Pros Must Upskill In Trans Awareness
By Aby Hawker
Spin Sucks - May 5, 2022
Committing to trans awareness is a powerful signal to stakeholders of a company’s values. Aby Hawkins explores how to bring LGBT equity genuinely.
How ESG Can Foster Business Growth And Brand Affinity
By Jim Hardeman, CMO and CPO at CMX
Forbes - May 5, 2022
Businesses that don't take steps now to integrate ESG into the core of their strategy may face difficult consequences in the not-so-distant future.
What's behind the record-breaking growth of healthcare PR in the last 12 months? [PODCAST]
By Ben Smith
PRmoment (UK) - May 3, 2022
This week on the PRmoment Podcast, we’re talking to Nicole Yost CEO of HAVAS Just:: and Corin Baird, head of digital at HAVAS Just:: about the incredible year that healthcare PR has had.
Dissolving the Myth: How Public Relations Helps Brands Sell
By Brad Kostka
PRGN - May 4, 2022
Public relations plays a key role in helping brands to effectively sell products or services. PR helps a brand build valuable relationships and boost sales.
PR in time of war: How energy communications became part of the Ukrainian war effort
By Marc Cohen
Agility PR Solutions - May 5, 2022
Since July 2021, international agencies The PR Office, based in London, and KARV Communications, headquartered in New York, have been working hand-in-hand with the Ukrainian Federation of Employees in the Oil & Gas Industry (UFEOGI), offering strategic communications in their time of need.
Which Campaign Wins?
By Hannah Braybrooke
Neo PR (UK) - May 5, 2022
In the world of PR, you have to be able to think of new, interesting and exciting ways to get your business heard above the background noise. Here are some of my personal favourite marketing and/or PR campaigns of all time.
The story of the pensioner riding buses to keep warm and the importance of empathy in your media interviews
By Media First
Media First (UK) - May 5, 2022
So, how should the Prime Minister have handled this question? What should other spokespeople do when confronted with an uncomfortable case study like this?
Golin Named 2022 North American Agency Of The Year
PRovoke Media - May 5, 2022
Golin was named overall North American Agency of the Year at last night's virtual SABRE Awards ceremony, after landing Large Agency of the Year honors for the second consecutive year.
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