Please enjoy your Friday Daily PR Brief - May 6, 2022
Read some of today's best PR and Comms industry news clips:
Why Brands And Agencies Should Consider Entering The Metaverse (Forbes - May 6, 2022)
Top PR Firm Tells World's Biggest Brands: Avoid Abortion Rights Stance (The Wrap - May 6, 2022)
PR's Top Pros Talk: Geoffrey Sidari (O'Dwyer's - May 6, 2022)
When marketing needs PR: 'The Chosen' creator apologizes for anti-ad rollout (PR Daily - May 6, 2022)
3 ways to capitalize on media coverage (Agility PR Solutions - May 6, 2022)
Opting Out of Mother's Day: A Step Forward in Inclusive Marketing (PRNEWS - May 5, 2022)
Pioneer Larry Itliong (1913-1977) (Institute for Public Relations - May 6, 2022)
Agency Leaders on What Makes Successful Internship Programs (PRSay - May 6, 2022)
3 ways to capitalize on media coverage (Agility PR Solutions - May 6, 2022)
How To Kill It As A PR Assistant (Crenshaw Communications - May 5, 2022)
Engaging Communications With Infographics (Tribe - May 6, 2022)
Activity-Based KPIs Becoming PR Industry Favorites (PRovoke Media - May 6, 2022)
Summary Section:
Why Brands And Agencies Should Consider Entering The Metaverse
By Bob McKay
Forbes - May 6, 2022
As technology transforms and advances, so do the ways in which we can experience it.
Top PR Firm Tells World's Biggest Brands: Avoid Abortion Rights Stance
By Josh Dickey
The Wrap - May 6, 2022
A multinational PR firm with a roster of blue-chip brands like Netflix, Coca-Cola and Starbucks is privately advising clients to stay neutral on the leaked Supreme Court draft opinion that would end constitutional protection of abortion rights under Roe v. Wade, according to a Friday report in Popular Information.
PR's Top Pros Talk: Geoffrey Sidari
By Steve Barnes
O'Dwyer's - May 6, 2022
WE Communications senior vice president of analytics Geoffrey Sidari talks with Doug Simon about the importance of analytics.
When marketing needs PR: 'The Chosen' creator apologizes for anti-ad rollout
By Joe McLeod
PR Daily - May 6, 2022
The popular TV series rankled some with a bit of reverse psychology in its marketing. Here’s how PR could have helped.
3 ways to capitalize on media coverage
By Dara Busch
Agility PR Solutions - May 6, 2022
Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren't at the end of their journey. In fact, generating positive media coverage
Opting Out of Mother's Day: A Step Forward in Inclusive Marketing
By Andrew Byrd
PRNEWS - May 5, 2022
Mother’s Day can be a joyous occasion. Many brands take the opportunity to connect with customers through sales, giveaways and events. However, some people have acknowledged the hardships and painful memories that surround Mother's Day. For those who have lost a loved one, suffered a miscarriage or experienced a tragedy, constant bombardment of Mother’s Day ads stir complicated feelings.
Pioneer Larry Itliong (1913-1977)
Institute for Public Relations - May 6, 2022
Modesto “Larry” Dulay Itliong was born on October 25, 1913 in the Philippines. At an early age, Larry knew he wanted to become a lawyer to fight for the rights of the common people. He migrated to the United States at 14 years old with aspirations to attend law school.
Agency Leaders on What Makes Successful Internship Programs
PRSay - May 6, 2022
With the internship season on the horizon, PRsay asked agency leaders from PRSA's Counselors Academy for their thoughts on what makes a strong program.
3 ways to capitalize on media coverage
By Dara Busch
Agility PR Solutions - May 6, 2022
Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren't at the end of their journey.
How To Kill It As A PR Assistant
By Colleen O'Connor
Crenshaw Communications - May 5, 2022
What is a PR assistant and what is their role on their team? How can they make the most of their role?
Engaging Communications With Infographics
By Giuli Hull
Tribe - May 6, 2022
Infographics are a great way to make your internal communiations more engaging — especially for those employees who are visual learners. They can communicate processes, timelines, research and results, while adding visual interest and variety to emails, newsletters, and intranets. But there's an art to presenting data or a concept in an infographic format. Here are three tips to keep in mind when designing infographics.
Activity-Based KPIs Becoming PR Industry Favorites
By Diana Marszalek
PRovoke Media - May 6, 2022
A study from Releasd finds PR professionals are using activities like sending press releases and creating webinars to measure success.
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