Hi, peruse your Wednesday Daily PR Brief - May 11, 2022

Read some of today's best PR and Comms industry news clips:
PR Daily honors the 2022 Social Media & Digital Awards winners. See the full list. (PR Daily - May 10, 2022)
5G And Cybersecurity: What IT And Corporate Communications Teams Should Know (Forbes - May 11, 2022)
Creating a Sustainable Agency (O'Dwyer's - May 11, 2022)
4 tips for sharpening your personal comms while working from home (Ragan - May 11, 2022)
Financial Industry Free Fall Engages the Communicators' Cavalry (PRNEWS - May 10, 2022)
Why You Need to Put Your Readers and Their Needs First (PRSay - May 10, 2022)
Trans inclusion: a powerful signal that brands care about what is right (PRmoment (UK) - May 10, 2022)
8 ways you can reward your PR employees (Agility PR Solutions - May 11, 2022)
What can we learn about crisis comms from 'beergate'? (Media First (UK) - May 10, 2022)
What journalists say about media pitches and sources in 2022 (Axia Public Relations - May 11, 2022)
Summary Section:
PR Daily honors the 2022 Social Media & Digital Awards winners. See the full list.
PR Daily - May 10, 2022
The 2022 Social Media & Digital Awards highlighted the best teams, communicators and campaigns across channels, honoring winners who crafted quality content and tell scroll-stopping stories that stood out in an ever-churning digital landscape — spelling success for their clients and organizations alike.
5G And Cybersecurity: What IT And Corporate Communications Teams Should Know
By Bita Milanian, SVP, Global Marketing at Ribbon
Forbes - May 11, 2022
With foresight, planning and partnership, IT and communications leaders can work together to help reduce risk and strengthen the security culture across the enterprise.
Creating a Sustainable Agency
By Paul Furiga
O'Dwyer's - May 11, 2022
When I speak to college students studying public relations, among my favorite questions to ask is how old they were when they got their first social media account. I've been doing this long enough that some of the social media platforms I ask about—you know, the less-cool ones, like Facebook—were born the same year as some of the students.
4 tips for sharpening your personal comms while working from home
By Dr. Leilani Carver
Ragan - May 11, 2022
Here are four ways you can be a communication coach to your own self and prevent your skills from getting too rusty even as you continue to work from home.
Financial Industry Free Fall Engages the Communicators' Cavalry
By Nicole Schuman
PRNEWS - May 10, 2022
Once again, communicators will answer the call and serve as the cavalry in a sea of confused and worried financial clients.
Why You Need to Put Your Readers and Their Needs First
By Ann Wylie
PRSay - May 10, 2022
If you were giving away a Hawaiian vacation to people who signed up for your webinar, which would you lead with? The vacation or the webinar?
Trans inclusion: a powerful signal that brands care about what is right
By Aby Hawker
PRmoment (UK) - May 10, 2022
A recent study by the Human Rights Campaign revealed that 72% of US adults agree that "transgender people should have equal rights and be able to live free of violence and discrimination."
8 ways you can reward your PR employees
By Kevin Gardner
Agility PR Solutions - May 11, 2022
If your PR team has gone above and beyond this year, you'll likely want to reward them for their hard work. There are a number of ways you can do this to make your staff happy and eager to work even harder next year. Here are some fun ways to reward your PR people.
What can we learn about crisis comms from 'beergate'?
By Adam Fisher
Media First (UK) - May 10, 2022
Another week, and yet more stories about what politicians got up to when covid restrictions were in place.
What journalists say about media pitches and sources in 2022
By Marjorie Comer
Axia Public Relations - May 11, 2022
With the world returning to normalcy, journalists are coming to terms with the realities of a post-pandemic industry. After the pandemic compelled them to take a step back and restrategize at the initial stage of the outbreak, it's yet again necessary for journalists to modify their work habits and preferences to suit the times.
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