Hello, please enjoy Friday's Daily PR Brief - May 13, 2022

Read some of today's best PR and Comms industry news clips:
Are pitches like dating? Freelancer Leigh Giangreco weighs in (PR Daily - May 13, 2022) [PODCAST]
What do journalists think of your attempts to grab their attention? (Media First (UK) - May 13, 2022)
Social Platforms Vary, Don't Rely on One for All Your KPIs (PRNEWS - May 12, 2022)
Joining a Mastermind Group Could Be the Best Career Decision (Spin Sucks - May 12, 2022)
What PRs love and hate about Twitter (PRmoment (UK) - May 12, 2022)
As AI usage proliferates, new study finds companies may be underestimating business risks (Agility PR Solutions - May 13, 2022)
The 2022 PR/Media Quiz (Flatiron Communications - May 11, 2022)
Let Employees Communicate The Values (Tribe, Inc. - May 12, 2022)
Three Things I've Learned...Jim Donaldson (PRovoke Media - May 13, 2022)
How seriously should communicators take memes? (PR Academy (UK) - May 12, 2022)
Summary Section:
Are pitches like dating? Freelancer Leigh Giangreco weighs in [PODCAST]
By PR Daily Staff
PR Daily - May 13, 2022
With a background in aviation news, Capitol Hill and a whole host of other topics, Leigh finds a way to tell compelling stories that captivate audiences for the nation's top publications.
What do journalists think of your attempts to grab their attention?
By Adam Fisher
Media First (UK) - May 13, 2022
Have you ever wondered what journalists think of your attempts to grab their attention and gain crucial coverage?
Social Platforms Vary, Don't Rely on One for All Your KPIs
By Erika Bradbury
PRNEWS - May 12, 2022
#SSU2022 speaker Joseph Alves, associate, social strategy, WarnerMedia, urges marketers to use several platforms when considering KPIs.
Joining a Mastermind Group Could Be the Best Career Decision
By Drew McLellan
Spin Sucks - May 12, 2022
According to Drew McLellan, joining a mastermind group can completely change your career trajectory and push you to achieve bigger goals.
What PRs love and hate about Twitter
By Daney Parker
PRmoment (UK) - May 12, 2022
Twitter is a go-to tool for PR professionals, but that doesn’t always mean they always like using it!
As AI usage proliferates, new study finds companies may be underestimating business risks
By Richard Carufel
Agility PR Solutions - May 13, 2022
Although fully 100 percent of senior executives agree there are risks associated with using artificial intelligence, just 4 percent of respondents in a new survey consider these risks to be “significant,” according to new research.
The 2022 PR/Media Quiz
By Peter Himler
Flatiron Communications - May 11, 2022
The PR/Media Quiz has evolved over the years but remains a useful, albeit non-scientific, barometer of one’s currency and connectivity. Here’s the latest iteration.
Let Employees Communicate The Values
By Elizabeth Baskin
Tribe, Inc. - May 12, 2022
Having clearly defined company values can help guide your employees in their day-to-day actions and decisions. But beyond listing the values—on your website and intranet, on breakroom posters and digital signage or wherever you display them—it's important to give employees concrete examples of what it means to apply those values to various job roles and functions.
Three Things I've Learned...Jim Donaldson
PRovoke Media - May 13, 2022
FleishmanHillard's UK and Middle East CEO shares the lessons he has learned from the past two years.
How seriously should communicators take memes?
By Jack Shaw
PR Academy (UK) - May 12, 2022
Despite the widespread use of memes over the last decade, corporate communicators remain polarised over whether they should employ them or not.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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