Hi, Tuesday's Daily PR Brief is attached - May 17, 2022

Read some of today's best PR and Comms industry news clips:
How To Respectfully Turn Down Clients (And Four Red Flags To Look Out For) (Forbes - May 17, 2022)
Focus on serving clients, says Bospar's Curtis Sparrer (PR Daily - May 17, 2022)
These are the major communication trends of the future, Ragan survey says (Ragan - May 16, 2022)
Celebrating the 200th Episode of the Spin Sucks Podcast (Spin Sucks - May 17, 2022) [PODCAST]
Boards are incorporating ESG into their strategy, and taking action to increase ESG fluency (Agility PR Solutions - May 17, 2022)
B2B Sales Cycles Require 27 Interactions both Digital and Human [Study] (Sword and the Script - May 17, 2022)
Media training lessons from a 'horrendous' interview (Media First (UK) - May 17, 2022)
2022 Agency Rankings: Global PR Industry Bounces Back With 11% Growth (PRovoke Media - May 16, 2022)
Top 15 cybersecurity PR pros to follow on Twitter in 2022 (Muck Rack Daily - May 17, 2022)
PR pros, here's why you should be more accountable (Media Update (South Africa) - May 17, 2022)
Summary Section:
How To Respectfully Turn Down Clients (And Four Red Flags To Look Out For)
By Brook Shepard, Founder and CEO of Mason Interactive
Forbes - May 17, 2022
As much as you want to sign new deals, if the partnership doesn’t seem like it’s going to be successful, it’s important to not sign them on.
Focus on serving clients, says Bospar's Curtis Sparrer
By Ted Kitterman
PR Daily - May 17, 2022
The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm.
These are the major communication trends of the future, Ragan survey says
By Justin Joffe
Ragan - May 16, 2022
The future of comms will be about rebuilding trust and strengthening culture with new ways of working, according to a new Ragan survey.
Celebrating the 200th Episode of the Spin Sucks Podcast [PODCAST]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 17, 2022
It's a celebration! The Spin Sucks podcast just hit 200 episodes and we have a very special guest on with us to celebrate.
Boards are incorporating ESG into their strategy, and taking action to increase ESG fluency
By Richard Carufel
Agility PR Solutions - May 17, 2022
New research from leadership advisory firm Spencer Stuart and modern governance tech provider firm Diligent reveals how nearly 600 global board directors are addressing environmental, social and governance (ESG) and structuring oversight to help their organizations address
B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
By Frank Strong
Sword and the Script - May 17, 2022
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department.
Media training lessons from a 'horrendous' interview
By Adam Fisher
Media First (UK) - May 17, 2022
Managing frustration in media interviews can be a challenge. Interviews do not always go as planned, and spokespeople may face unexpected and uncomfortable questions.
2022 Agency Rankings: Global PR Industry Bounces Back With 11% Growth
By Arun Sudhaman
PRovoke Media - May 16, 2022
PRovoke Media unveils its ranking of the world's top 250 PR firms, revealing a resurgent global PR industry that emerged from the challenges of the Covid-19 pandemic.
Top 15 cybersecurity PR pros to follow on Twitter in 2022
Muck Rack Daily - May 17, 2022
Here's a round-up of influential PR and communications professionals working on cybersecurity to follow on Twitter this year.
PR pros, here's why you should be more accountable
By Lara Smit
Media Update (South Africa) - May 17, 2022
Taking accountability is an essential skill for PR practitioners to have. It plays a critical role in crisis recovery and in helping these individuals to regain the trust of consumers. So, PR pros, let`s get more accountable.
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