Greetings, check out your Daily PR Brief - May 18, 2022

Read some of today's best PR and Comms industry news clips:
PR People: Don't Be Just A Commodity (Forbes - May 18, 2022)
PR's Top Pros Talk: Gina Rubel (O'Dwyer's - May 18, 2022) [VIDEO]
How PR can prove value to the C-suite, says Footprint's Heather Knox (PR Daily - May 18, 2022)
Starbucks Labor Controversy Sparks Discussion About Unionizing and Company Reputation (PRNEWS - May 17, 2022)
How ethics in PR needs to evolve (PRmoment (UK) - May 17, 2022)
The 2022 state of journalism on Twitter (Muck Rack - May 18, 2022)
Best Practices for Using Stock Images (Mention - May 18, 2022)
How to Position Yourself as a Thought Leader in 2022 (Influence & Co. - May 18, 2022)
Best Social Media Tips From Video Game Companies (Three Girls Media - May 18, 2022)
Top 10 Myths About Public Relations (Beauty Matter - May 17, 2022)
Summary Section:
PR People: Don't Be Just A Commodity
By Nancy Marshall, The PR Maven, CEO & Founder, Marshall Communications
Forbes - May 18, 2022
Separate yourself from the pack by adding real, measurable value for your clients and customers so they’re actually satisfied.
PR's Top Pros Talk: Gina Rubel [VIDEO]
By Steve Barnes
O'Dwyer's - May 18, 2022
"Lawyers need public relations people because we're trained in the court of public opinion while, they're trained in the court of law," Furia Rubel Communications founder and CEO Gina Rubel tells Doug Simon.
How PR can prove value to the C-suite, says Footprint's Heather Knox
By Ted Kitterman
PR Daily - May 18, 2022
The senior VP and head of communications for sustainable food packaging firm Footprint talks about the essential role of the modern comms pro.
Starbucks Labor Controversy Sparks Discussion About Unionizing and Company Reputation
By Andrew Byrd
PRNEWS - May 17, 2022
Starbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize.
How ethics in PR needs to evolve
By Mary Beth West, Co-chair Ethics Council at PRCA
PRmoment (UK) - May 17, 2022
There is a need for the PR and communications industry to level-up its knowledge on technology according to the latest PRCA Ethics Council’s Annual Perspective which talks to PR thought leaders in 20 countries worldwide.
The 2022 state of journalism on Twitter
By Andrew Mercier
Muck Rack - May 18, 2022
Since we last reported on the State of Journalism on Twitter in 2017, not a lot has changed on the platform—kidding! As the media landscape continues to rapidly evolve, so has the way that journalists use the platform.
Best Practices for Using Stock Images
By Jessica Perkins
Mention - May 18, 2022
Legality is one thing. Choosing the best quality photos for your brand is another! Keep reading to make sure you pick the best stock photos.
How to Position Yourself as a Thought Leader in 2022
By Josh Mosley
Influence & Co. - May 18, 2022
Thought leadership has matured from a buzzword to an invaluable marketing asset. Learn how to ensure your content remains relevant and authentic.
Best Social Media Tips From Video Game Companies
By Heather Cooper
Three Girls Media - May 18, 2022
There are many social media tips to learn from the video game industry. Read more to discover what they are and how you can get started on the right track.
Top 10 Myths About Public Relations
By Bryn Kenny
Beauty Matter - May 17, 2022
On a recent Tuesday morning, my business partner and I woke up to an email from a client that read as such: “The launch story is out, it’s not nearly as big as I expected it to be, we need to talk NOW!” If you’ve worked in public relations in any capacity, odds are you’ve become accustomed to receiving communication of this nature at least several times a week.
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