Hello, please enjoy Friday's Daily PR Brief - May 20, 2022

Read some of today's best PR and Comms industry news clips:
PR Industry Cannot Squander Hard-Earned Gains From Covid Rebound (PRovoke Media - May 20, 2022)
14 Communications Lessons Learned From Unrelated Industries (Forbes - May 19, 2022)
Next 15 Acquires M&C Saatchi (O'Dwyer's - May 20, 2022)
What makes a story resonate internationally (PR Daily - May 20, 2022) [PODCAST]
PR Can and Should Play a Role in Roe v. Wade (PRNEWS - May 19, 2022)
5 Things to Consider For a Content-First Approach to SEO (Spin Sucks - May 19, 2022)
How PRs can learn from the past to handle present (and future) crises (PRmoment (UK) - May 19, 2022)
Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond (Agility PR Solutions - May 20, 2022)
Steps you can take now to ensure you respond quickly during a crisis (Media First (UK) - May 19, 2022)
Analysis: PR Players Aim To Claim Their Space In The Metaverse (PRovoke Media - May 20, 2022)
Summary Section:
PR Industry Cannot Squander Hard-Earned Gains From Covid Rebound
By Arun Sudhaman
PRovoke Media - May 20, 2022
Whether the double-digit growth recorded in 2021 is more opportunistic than not, the public relations world must ensure it does not forget the lessons of the past two years.
14 Communications Lessons Learned From Unrelated Industries
By Forbes Communications Council
Forbes - May 19, 2022
Professional communicators must always be on the lookout for new ways to improve their skills and strategies, and sometimes those lessons come from unlikely places.
Next 15 Acquires M&C Saatchi
By Kevin McCauley
O'Dwyer's - May 20, 2022
Next Fifteen Communications Group has acquired M&C Saatchi in a deal worth about $390M. CEO Tim Dyson said the marriage combines Next 15's technology and digital expertise with M&C Saatchi's creative firepower.
What makes a story resonate internationally [PODCAST]
PR Daily - May 20, 2022
A former reporter with the BBC and now a senior advisor at the UN Foundation talks about how media crosses continents to cover some of the biggest stories of our time. Rajesh Mirchandani spent over 20 years in journalism and finds himself today as a senior advisor at the UN Foundation with two very exciting new projects on the horizon.
PR Can and Should Play a Role in Roe v. Wade
By Arthur Solomon
PRNEWS - May 19, 2022
The Roe v. Wade leak means companies must take a stand. PR pros have an important role to play in reaching a position.
5 Things to Consider For a Content-First Approach to SEO
By Austin Lyons
Spin Sucks - May 19, 2022
Austin Lyons says the key to content first marketing is getting out of the “SEO mindset” and creating the right content for the right audience.
How PRs can learn from the past to handle present (and future) crises
By Eleanor Willock, Managing Director of Mantis PR
PRmoment (UK) - May 19, 2022
Recently, I've invested in some life coaching. As part of that, I've found out what my strengths really are. The most revelatory thing is that one of them is something I have always considered a personality defect - I look at the past a lot to help me make decisions.
Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond
By Gerard D'Onofrio
Agility PR Solutions - May 20, 2022
Most good PR professionals have at least some grasp of psychology. Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place.
Steps you can take now to ensure you respond quickly during a crisis
By Adam Fisher
Media First (UK) - May 19, 2022
When a crisis strikes, you ideally have about 15 minutes to respond. Some argue you have a maximum of an hour.
Analysis: PR Players Aim To Claim Their Space In The Metaverse
By Diana Marszalek
PRovoke Media - May 20, 2022
As brands fast-track their moves into the metaverse, industry watchers are urging communicators to proceed with caution.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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