Greetings, read Tuesday's Daily PR Brief - May 24, 2022
Read some of today's best PR and Comms industry news clips:
Good PR Starts at Home (O'Dwyer's - May 24, 2022)
Jif Stuck in a Recall Jam Demonstrates a Teachable Moment (PRNEWS - May 23, 2022)
PR Pioneer Patrice Tanaka Interview (Institute for Public Relations - May 16, 2022)
‘Good PR isn’t spin,’ says Prosek’s Jim David (PR Daily - May 24, 2022)
What it means to be a resource for others (Axia Public Relations - May 24, 2022) [VIDEO]
How Agencies Can Leverage Google News for Their PR and Content Strategy (CommPro (UK) - May 23, 2022)
CHECK PLEASE! How to proof and polish to protect your professional image. (Culpwrit - May 23, 2022)
What PR Professionals Can Learn From the Sales Team - FischTank PR (FischTank PR - May 23, 2022)
5 Considerations for the Future of Hiring Communications Professionals (Franco - May 23, 2022)
Top-down or bottom-up? One easy way to improve your business writing skills (Media First (UK) - May 24, 2022)
Trust Barometer: Geopolitics Becomes Top Priority For Business (PRovoke Media - May 23, 2022)
Summary Section:
Good PR Starts at Home
By Curtis Sparrer
O'Dwyer's - May 24, 2022
I recently took part in an interview and student Q&A session with USC's Annenberg School for Communication and Journalism. The purpose of the talk was to share my experiences and offer some career guidance for those just starting out in PR.
Jif Stuck in a Recall Jam Demonstrates a Teachable Moment
By Nicole Schuman
PRNEWS - May 23, 2022
Peanut butter lovers poured (or maybe scooped out) several jars of Jif this weekend, after owner J.M. Smucker Co. issued a voluntary recall of almost 50 varieties of its peanut butter Friday (May 20). Transparency is a pillar of good PR, so it seems only natural to lean into rather than run away from a product recall.
PR Pioneer Patrice Tanaka Interview
Institute for Public Relations - May 16, 2022
IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month. IPR sat down with Patrice Tanaka, Chief Joy Officer of Joyful Planet LLC, to discuss her storied career and perspectives on the future of the PR industry.
‘Good PR isn’t spin,’ says Prosek’s Jim David
PR Daily - May 24, 2022
We caught up with David to get his take on the current work of a PR pro and how he sets himself and his team up for success every day.
What it means to be a resource for others [VIDEO]
By Jacob McKimm
Axia Public Relations - May 24, 2022
Discover what being a resource means, how it benefits the company your working for, and how helping others can help you as well.
How Agencies Can Leverage Google News for Their PR and Content Strategy
By Matt Raven, VP of Digital at Look Left Marketing
CommPro (UK) - May 23, 2022
As all PR professionals are aware, the media landscape has changed drastically in the past 2 years – becoming more difficult to earn the media's attention and land quality coverage. However, the importance of public relations continues to rise, which has forced agencies to become more creative in their strategies to gain the visibility their clients need.
CHECK PLEASE! How to proof and polish to protect your professional image.
By Jill O’Mahony Stewart
Culpwrit - May 23, 2022
As communicators, our writing aims to inform and persuade. We do that most effectively when we are clear, complete, and concise regardless of the platform. We irritate and distract our readers when we do otherwise.
What PR Professionals Can Learn From the Sales Team - FischTank PR
By FischTank PR
FischTank PR - May 23, 2022
PR and Sales professionals have a lot to teach one another. Guest contributor Ainsley Lawrence has tips for PR pros from sales experts.
5 Considerations for the Future of Hiring Communications Professionals
By Tina Kozak
Franco - May 23, 2022
Explore top considerations for the future of hiring communications professionals to find talent that align with your organizational values.
Top-down or bottom-up? One easy way to improve your business writing skills
By Adam Fisher
Media First (UK) - May 24, 2022
Writing is at the heart of good communication. Think about your job. You are probably writing all the time.
Trust Barometer: Geopolitics Becomes Top Priority For Business
By Diana Marszalek
PRovoke Media - May 23, 2022
The latest report from the Edelman Trust Barometer finds the majority of consumers worldwide expect companies to take a stand against Russia's invasion of Ukraine.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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