Good Thursday, your Daily PR Brief is here - May 26, 2022
Read some of today's best PR and Comms industry news clips:
The New PR: 'Influencism' Versus Journalism (Forbes - May 25, 2022)
Implications of PR Training and Working From Home (O'Dwyer's - May 25, 2022)
How NASA uses mixternal communications for moonshots and turkey trouble (PR Daily - May 25, 2022)
Looking at George Floyd's Legacy 2 Years Later: A Long Road Ahead (PRNEWS - May 25, 2022)
Want engaged employees? Then allow them to disconnect from work (Institute for Public Relations - May 26, 2022)
How Experiential Marketing Can Bolster Brand Identity (Spin Sucks - May 26, 2022)
S&T Live Recap: Even as Trust in Media Falls, Students Can Serve Public Good (PRSay - May 25, 2022)
How To Create A More Inclusive Environment For LGBTQ+ Employees (Forbes - May 26, 2022)
What makes for a rewarding career in PR? Apparently, it's not all about salary! (PRmoment (UK) - May 25, 2022)
Public relations and the abortion issue: Do's for PR people, don'ts for clients (Agility PR Solutions - May 26, 2022)
A report, a Prime Minister and an attempt to move on (Influence (UK) - May 25, 2022)
Summary Section:
The New PR: 'Influencism' Versus Journalism
By Dan Wallace-Brewster, SVP Marketing at Scalefast
Forbes - May 25, 2022
Once almost a mocking label described with air quotes, "influencer" is now a legitimate and sometimes lucrative career.
Implications of PR Training and Working From Home
By Henry Feintuch
O'Dwyer's - May 25, 2022
The long-term challenges of training public relations executives in a work-from-home environment.
How NASA uses mixternal communications for moonshots and turkey trouble
By Allison Carter
PR Daily - May 25, 2022
In many organizations, internal communications are in one silo, external are in another and never the two shall meet. But mixternal communications, or a close alignment between the two communications functions for addressing the different audiences in a similar way, is gaining popularity.
Looking at George Floyd's Legacy 2 Years Later: A Long Road Ahead
By Felicia Blow
PRNEWS - May 25, 2022
On the 2-year anniversary of George Floyd's murder, PR pros must continue their advocacy for honesty, advancement, ethics and accountability.
Want engaged employees? Then allow them to disconnect from work
By Emily Flamme
Institute for Public Relations - May 26, 2022
Human resources, employee relations, and organizational psychologists and sociologists view employee engagement as the holy grail that connects employee performance to organizational performance and effectiveness.
How Experiential Marketing Can Bolster Brand Identity
By Adrian Si
Spin Sucks - May 26, 2022
Brand authenticity has never been more vital. Adrian Si explores the benefits of experiential marketing and shares four ways you can try this strategy.
S&T Live Recap: Even as Trust in Media Falls, Students Can Serve Public Good
PRSay - May 25, 2022
Regaining public trust in the news media is a "challenge for journalism and ultimately for society," said Marie Hardin, dean of the Donald P. Bellisario College of Communications at Penn State University. To that end, "we must do a better job of helping young people understand the value of news and information in a democracy."
How To Create A More Inclusive Environment For LGBTQ+ Employees
By Hunter Johnson, CEO of Xpedition
Forbes - May 26, 2022
If you, your managers and your organization feel the fight for equality has already been won, you will not take the necessary steps to truly create an inclusive workplace.
What makes for a rewarding career in PR? Apparently, it's not all about salary!
By Daney Parker
PRmoment (UK) - May 25, 2022
We asked PRs what jobs in comms are the most rewarding, either in terms of salary or other factors, and here is their advice for making sure you get the most out of your career.
Public relations and the abortion issue: Do's for PR people, don'ts for clients
By Arthur Solomon
Agility PR Solutions - May 26, 2022
Ever since the May 2 leak of Justice Alito's draft opinion overturning Roe V. Wade, the questions on how corporations should react to the brief has been a constant topic of news articles. And as the date draws closer to the expected release of the Supreme Court's judgment in late June or early July, the media coverage will only intensify. So will the pressure on companies by pro-women's right to choose groups.
A report, a Prime Minister and an attempt to move on
By Amanda Coleman
Influence (UK) - May 25, 2022
It has taken many weeks, but on 25 May we finally got to see the Sue Gray report into the lockdown parties at the heart of the Government. The way this whole situation has been handled is far from effective crisis communication.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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