Greetings, your Thursday Daily PR Brief is here - June 2, 2022
Read some of today's best PR and Comms industry news clips:
'First to be chopped from the budget': PR professionals weigh in on changing communications landscape as clients seek viral fame (Digiday - June 2, 2022)
PR's Top Pros Talk: Martha Boudreau (O'Dwyer's - June 1, 2022) [VIDEO]
5 things to consider when taking a brand position on hot-button issues (PR Daily - June 2, 2022)
PRNEWS Talks with Ben Finzel, RENEWPR About LGBTQ+ Centered PR (PR News - June 1, 2022) [VIDEO]
Making a Great Leader: Servant Leadership and Ethics of Care (Institute for Public Relations - June 2, 2022)
How to Partner With Brands to Navigate Change Management (Spin Sucks - June 2, 2022)
How should businesses respond to global crises? (PRmoment (UK) - June 1, 2022)
ESG and DEI Strategies Improve Company Culture and Financial Goals (Commpro - June 2, 2022)
What Do Journalists Want? (HMA Public Relations - June 2, 2022)
Global Agencies Fund New Future Communicators Foundation Scholarship (PRovoke Media - June 2, 2022)
Summary Section:
'First to be chopped from the budget': PR professionals weigh in on changing communications landscape as clients seek viral fame
By Kimeko McCoy
Digiday - June 2, 2022
It has become increasingly harder to sell clients on the value of a slow brand build in today's fast-paced world, per a communications professional. Thanks to the digital boom of the pandemic, these experts say clients look to go viral as part of their strategy, pushing PR agencies to expand their offerings beyond media placements to include social strategy and more.
PR's Top Pros Talk: Martha Boudreau [VIDEO]
O'Dwyer's - June 1, 2022
As the chief communications and marketing officer for a many-faceted organization, AARP's Martha Boudreau says her role is to make sure all of its varied channels "roll up to one clear brand voice."
5 things to consider when taking a brand position on hot-button issues
By Ted Birkhahn
PR Daily - June 2, 2022
The risks of staying quiet are greater than they used to be.
PRNEWS Talks with Ben Finzel, RENEWPR About LGBTQ+ Centered PR [VIDEO]
By Andrew Byrd
PR News - June 1, 2022
PRNEWS talked with Ben Finzel, President of RENEWPR and Founder of the Change Agencies, to discuss the significance of starting a LGBTQ+ centered firm.
Making a Great Leader: Servant Leadership and Ethics of Care
By Emily Flamme
Institute for Public Relations - June 2, 2022
Servant leadership and ethics of care both stress the value of interpersonal relationships, listening to others, and empathy, all of which are critical to public relations practice. However, these two concepts have received limited attention in public relations scholarship.
How to Partner With Brands to Navigate Change Management
By John Wells
Spin Sucks - June 2, 2022
John Wells explores how agencies can support brands to navigate change management.
How should businesses respond to global crises?
By Steve Leigh, Managing Director at Sensu Insight
PRmoment (UK) - June 1, 2022
Russia's war in Ukraine has sent shockwaves across the world. Whilst many countries have announced aid and support for Ukrainians affected by the conflict, brands have also stepped forward with their own responses and reactions. However, some brands have suffered reputational damage due to their responses, or lack thereof, for a multitude of reasons.
ESG and DEI Strategies Improve Company Culture and Financial Goals
Commpro - June 2, 2022
Although research has shown that a commitment to DEI and sustainability can make businesses more productive and profitable, there are still those who question the investment it takes to implement these strategies in a meaningful way.
What Do Journalists Want?
By Abbie Fink
HMA Public Relations - June 2, 2022
A new Cision survey is giving insight into how journalists work and what they want from the PR and communications professionals they work with. Find out more in today's post from Abbie Fink.
Global Agencies Fund New Future Communicators Foundation Scholarship
By Diana Marszalek
PRovoke Media - June 2, 2022
Finn Partners, fischerAppelt, SPRG, and Adfactors PR have committed to funding a four-year scholarship that will be available through universities.
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