Good Thursday, peruse your Daily PR Brief - June 9, 2022
Read some of today's best PR and Comms industry news clips:
How McDonald's measures PR success (PR Daily - June 8, 2022)
The Power Of Utilizing Social Media Data With Crisis Communications (Forbes - June 9, 2022)
Russia's Military Failures Provide Lessons for PR Leaders' Success (PRNEWS - June 8, 2022)
How to Find Inspiration When Creativity Drains Away (Spin Sucks - June 9, 2022)
Rowan Adams, founder of PLAY, on the red flags he ignored when starting an agency (PRmoment (UK) - June 7, 2022)
Getting PR To Perform With A Story-First, Channel-Second Approach (Forbes - June 9, 2022)
5 creative tactics to get your executives posting more consistently on LinkedIn (Arik Hanson - June 9, 2022)
NHS Netflix: What can you learn from this messaging drama? (Media First (UK) - June 9, 2022)
PR Industry Leaders Join CEOs' Call For Gun Control (PRovoke Media - June 9, 2022)
6 questions with Kate Irwin from Decrypt Media (Muck Rack - June 9, 2022)
Summary Section:
How McDonald's measures PR success
By Allison Carter
PR Daily - June 8, 2022
Attendees at PR Daily's Media Relations and Measurement Conference in New York City got a rare look behind the curtain at how McDonald's measures its PR success.
The Power Of Utilizing Social Media Data With Crisis Communications
By André Jensen
Forbes - June 9, 2022
Here are seven steps for how to use social media data to better map out your communications strategy.
Russia's Military Failures Provide Lessons for PR Leaders' Success
By Anthony LaFauce
PRNEWS - June 8, 2022
Some of Russia's operational blunders in Ukraine offer lessons in leadership for PR pros. Delegate, inform and trust your team.
How to Find Inspiration When Creativity Drains Away
By Jack Schuleman
Spin Sucks - June 9, 2022
Working from home has impacted everything including how we find inspiration. Jack Schuleman shares three strategies to re-inspire creativity.
Rowan Adams, founder of PLAY, on the red flags he ignored when starting an agency
By Rowan Adams
PRmoment (UK) - June 7, 2022
PLAY recently turned two, which makes no sense as I've aged at least 15 years in that time.
Getting PR To Perform With A Story-First, Channel-Second Approach
By Rick Murray
Forbes - June 9, 2022
Every so often, a massive debate bubbles up about whether hiring a PR firm is worth it or not. Responses typically run the gamut of lauding to berating PR agency support. You probably already know which side of this argument I stand on. But it’s not as simple as that.
5 creative tactics to get your executives posting more consistently on LinkedIn
Arik Hanson - June 9, 2022
You finally got a couple of your executives on LinkedIn. You helped them brush up (or create) their profiles. You assisted them in learning how to listen and engage. And they even made a couple posts. But since then, things have stagnated.
NHS Netflix: What can you learn from this messaging drama?
By Adam Fisher
Media First (UK) - June 9, 2022
We often talk about the importance of creating eye-catching messages. One message we saw this week succeeded in grabbing attention. But this is mainly because it led to confusion, ridicule, negative headlines and tricky questions in media interviews.
PR Industry Leaders Join CEOs' Call For Gun Control
By Diana Marszalek
PRovoke Media - June 9, 2022
PR agency heads are among the 220-plus business leaders calling on the US Senate to pass gun-control legislation.
6 questions with Kate Irwin from Decrypt Media
Muck Rack - June 9, 2022
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Kate Irwin from Decrypt Media.
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