Please enjoy today's Daily PR Brief - June 14, 2022
Read some of today's best PR and Comms industry news clips:
How PR professionals can use social listening to improve their communication (Agility PR Solutions - June 14, 2022)
The PGA is Digging Its Grave (O'Dwyer's - June 14, 2022)
'Purpose over presence': Spotify's global head of social media marketing on when to join new networks (PR Daily - June 14, 2022)
How PR Pros Can Adapt to Gannett's Revised Editorial Guidelines (PRNEWS - June 14, 2022)
Report Shows Communicators are Overworked and Underpaid (Spin Sucks - June 14, 2022)
Sanctions, sportswashing and how not to handle difficult questions (Media First (UK) - June 14, 2022)
Why The Global Campaign For Ukraine Must Be Hyperlocal: Views From South Africa & India (PRovoke Media - June 14, 2022)
Pursuing work-life balance: How the Muck Rack team stays busy outside of work (Muckrack - June 14, 2022)
Everything and ethics with Mark McClennan, PRSA's 2016 National Chair and EthicalVoices host (Axia Public Relations - June 14, 2022) [VIDEO]
Using Twitter For Media Relations (Influence (UK) - June 8, 2022)
Summary Section:
How PR professionals can use social listening to improve their communication
By Sally Norton
Agility PR Solutions - June 14, 2022
Although it may be a truism, knowing your audience and their preferences is the number one rule in PR and marketing. The importance of establishing a target audience and ways you can build your brand awareness by reaching out to them has, in recent years, become a science in itself. A profoundly sociological as well as data-driven science at that.
The PGA is Digging Its Grave
By Jay Monahan
O'Dwyer's - June 14, 2022
The PGA is digging its grave with a media teaspoon. Instead of going tit-for-tat and taking such a hard line in interviews, Commissioner Jay Monahan should be pursuing some kind of reconciliation before the bleeding reaches the Top 10 ranking of golfers.
'Purpose over presence': Spotify's global head of social media marketing on when to join new networks
By Allison Carter
PR Daily - June 14, 2022
Avoid leaving your digital platforms to gather dust by putting purpose ahead of all.
How PR Pros Can Adapt to Gannett's Revised Editorial Guidelines
By Dustin Siggins
PRNEWS - June 14, 2022
Gannett urged its 250 local newspapers to halt national-related op-eds in favor of regional expertise. Here's how local pitches can work.
Report Shows Communicators are Overworked and Underpaid
By Gini Dietrich
Spin Sucks - June 14, 2022
The new State of PR report from MuckRack shows communicators are overworked and underpaid at a time when burnout is especially high.
Sanctions, sportswashing and how not to handle difficult questions
By Adam Fisher
Media First (UK) - June 14, 2022
“Golf, but louder”. That’s how a new lucrative and controversial golf tournament has been billed. LIV Golf has seen golf join other sports in embracing money from Saudi Arabia.
Why The Global Campaign For Ukraine Must Be Hyperlocal: Views From South Africa & India
By Rod Cartwright and Nitin Mantri
PRovoke Media - June 14, 2022
Without a hyperlocal focus, any generalised pleas for change of heart – or voting position – on the part of South Africa, India or any of the other 33 abstainers risks ignoring critical country-specific considerations.
Pursuing work-life balance: How the Muck Rack team stays busy outside of work
By Erica Raphael
Muckrack - June 14, 2022
Meet some of the multi-talented members of Muck Rack’s team and get to know more about their passion projects and side hustles outside of work.
Everything and ethics with Mark McClennan, PRSA's 2016 National Chair and EthicalVoices host [VIDEO]
By On Top of PR
Axia Public Relations - June 14, 2022
Jason Mudd, APR, discusses ethics with EthicalVoices host and PRSA 2016 National Chair Mark McClennan.
Using Twitter For Media Relations
By David Meerman Scott
Influence (UK) - June 8, 2022
Getting your organization visible on Twitter is an important way not only to reach your buyers but also to reach the mainstream media that cover your industry, because reporters and editors use Twitter for story ideas.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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