Hello, your Wednesday Daily PR Brief is here - June 15, 2022
Read some of today's best PR and Comms industry news clips:
Need PR Wins? Think Into the Future First (Entrepreneur - June 15, 2022)
You Are What You Attract: Letting Your Agency's Core Values Chart Its Path Forward (Forbes - June 15, 2022)
PR's Top Pros Talk: Arielle Sobel (O'Dwyer's - June 15, 2022) [VIDEO]
The pandemic isn't over. Here's how PR agencies can help guide clients. (PR Daily - June 15, 2022)
Are Thought-Leadership Bylines No Longer Delivering? Here's How They Can (PRNEWS - June 13, 2022)
The Now and No of Engaging LGBTQ Audiences (PRSay - June 15, 2022)
A personal story of 'climbing a mountain' in PR after an MS diagnosis (PRmoment (UK) - June 15, 2022)
New research finds employees demanding more meaning from their work than pre-pandemic (Agility PR Solutions - June 15, 2022)
Industry reacts to the latest State of PR report (Influence (UK) - June 14, 2022)
17 Creative Ways to Use QR Codes (Mention - June 15, 2022)
Writing an amazing media pitch: examples and strategies (Muck Rack - June 15, 2022)
Summary Section:
Need PR Wins? Think Into the Future First
By David Martin
Entrepreneur - June 15, 2022
Public relations is a long game, and the most successful plans begin with the end in mind.
You Are What You Attract: Letting Your Agency's Core Values Chart Its Path Forward
By Brad Zeifman, Co-Founder, SHADOW
Forbes - June 15, 2022
In order to draw in the kind of brand partners you are most compatible with for the long term, you first must have a clear sense of your own core values, strengths, improvement areas and goals as an agency.
PR's Top Pros Talk: Arielle Sobel [VIDEO]
O'Dwyer's - June 15, 2022
"Crypto is a really complicated topic to so many people," 21Shares head of global communications Arielle Sobel tells Doug Simon, "and what we strive for here, at 21Shares, is to educate the world about what crypto is and how crypto can help."
The pandemic isn't over. Here's how PR agencies can help guide clients.
By Teresa SilesJune 15, 2022
PR Daily - June 15, 2022
Agencies can help their clients withstand the test of time by encouraging them to embrace these resiliency-building tips.
Are Thought-Leadership Bylines No Longer Delivering? Here's How They Can
By Stephen Marcinuk
PRNEWS - June 13, 2022
Has the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.
The Now and No of Engaging LGBTQ Audiences
By Ben Finzel
PRSay - June 15, 2022
While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. Indeed, we've entered a new era of expectations for corporate and organizational LGBTQ engagement.
A personal story of 'climbing a mountain' in PR after an MS diagnosis
By Susie Carter
PRmoment (UK) - June 15, 2022
Lying in a hospital bed on a neurology ward, I could never have imagined that just one year later, I'd run the biggest PR campaign of my life - getting global coverage for Kenton Cool, who'd climbed Everest a record 16 times.
New research finds employees demanding more meaning from their work than pre-pandemic
By Richard Carufel
Agility PR Solutions - June 15, 2022
American workers' priorities have shifted from pre-pandemic times, with 66 percent of employees citing employers' positive impact as more important than before the pandemic—identical to the increase in importance of salary and compensation, according to new joint research from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll.
Industry reacts to the latest State of PR report
By Martin Flegg
Influence (UK) - June 14, 2022
For over a decade the Chartered Institute of Public Relations (CIPR) has conducted industry-wide research exploring issues and challenges facing the public relations profession. The latest State of the Profession 2022 research report was published last week.
17 Creative Ways to Use QR Codes
By Wesley Cherisien
Mention - June 15, 2022
Nowadays, QR codes are used for anything! Read more to explore some of the most creative ways people use QR codes.
Writing an amazing media pitch: examples and strategies
By Kristen Dunleavy
Muck Rack - June 15, 2022
Writing effective media pitches is a crucial skill for PR coverage and success. Pitch like a pro with the help of these examples and strategies.
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