Greetings, peruse your Thursday Daily PR Brief - June 16, 2022
Read some of today's best PR and Comms industry news clips:
Recognizing Juneteenth with authenticity and empathy (Muck Rack - June 16, 2022)
Moving from cancel culture to cohesion culture: New Fleishman study uncovers importance of togetherness (Agility PR Solutions - June 16, 2022)
How Comms Teams Can Craft An Effective Apology Communications Plan (Forbes - June 15, 2022)
Culture Matters Q&A: Eight Top Leadership Lessons from the Pandemic (Ground Floor Media - June 14, 2022)
Why Your Post-Pandemic Events Could Be Better Than Before (Spin Sucks - June 16, 2022)
Juneteenth Blunder Sparks Conversation about Transactional Marketing (PRNEWS - June 16, 2022)
How to write a press release journalists will actually care about - PR Daily (PR Daily - June 16, 2022)
How Communicators Can Support LGBTQ+ Rights (O'Dwyer's - June 16, 2022)
Good and Bad PR: Bad turns to good this week for Microsoft and Amazon (PRmoment (UK) - June 16, 2022)
A four-step model you can use now to improve your business writing (Media First (UK) - June 16, 2022)
2022 Creativity Study: How PR Firms Secure Lead Creative Duties (PRovoke Media - June 16, 2022)
Summary Section:
Recognizing Juneteenth with authenticity and empathy
By Veleisa Burrell
Muck Rack - June 16, 2022
Here are some points to help your clients, or your agency, recognize the Juneteenth holiday authentically and avoid cultural missteps.
Moving from cancel culture to cohesion culture: New Fleishman study uncovers importance of togetherness
By Richard Carufel
Agility PR Solutions - June 16, 2022
In a revitalized but increasingly skeptical marketplace, consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to a new research report from comms giant FleishmanHillard about companies' role in fostering social cohesion.
How Comms Teams Can Craft An Effective Apology Communications Plan
By Forbes Communications Council
Forbes - June 15, 2022
In a digital world where any encounter with a business or online comment from an unhappy customer has the ability to go viral, it's crucial to have a plan in place in case things go awry.
Culture Matters Q&A: Eight Top Leadership Lessons from the Pandemic
By Megan Feldman
Ground Floor Media - June 14, 2022
Read these top leadership takeaways from Colorado leaders who have steered their companies through the pandemic and learned while doing it.
Why Your Post-Pandemic Events Could Be Better Than Before
By Bob Marsh
Spin Sucks - June 16, 2022
Bob Marsh considers the ways event planning has changed and shares four strategies for more interactive and engaging live events.
Juneteenth Blunder Sparks Conversation about Transactional Marketing
By Andrew Byrd
PRNEWS - June 16, 2022
Since reaching federal holiday status, Juneteenth has gained mainstream appeal, and thus, corporations have taken to celebrating it. Some, with not much success.
How to write a press release journalists will actually care about - PR Daily
By Lucas Miller
PR Daily - June 16, 2022
Even among journalists that do, the fact remains that the majority of press releases go ignored and unread — especially in an age when many reporters get their leads from Twitter and other more concise formats. This isn't to say that press releases no longer have worth. Press releases can still be a valuable way to generate attention for your brand — but they need to be written in a way that journalists will actually care about.
How Communicators Can Support LGBTQ+ Rights
O'Dwyer's - June 16, 2022
This year's Pride celebrations come at a time when the LGBTQ+ community is under attack again. Not only was there the passage of Florida's so-called "Don't Say Gay" bill this spring, but there have been more than 230 anti-LGBTQ+ bills introduced in state legislatures, all with the aim of somehow "protecting" children from the growing visibility and acceptance of the LGBTQ+ community.
Good and Bad PR: Bad turns to good this week for Microsoft and Amazon
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - June 16, 2022
Good day to all in the world of public relations. I feel like this is the week where my scathing cynicism has come back to bite me on the bottom. Two of this week's Good PR stories have accidentally been referenced as Bad PR in my historic columns.
A four-step model you can use now to improve your business writing
By Adam Fisher
Media First (UK) - June 16, 2022
Bad writing holds back businesses. And it can be expensive.
2022 Creativity Study: How PR Firms Secure Lead Creative Duties
By Arun Sudhaman
PRovoke Media - June 16, 2022
The eighth edition of the Creativity In PR study explores how PR firms are securing lead creative duties, and which clients are helping make this happen.
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